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Ambidextrous Performance Innovation Efficiency Marketing
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Investitionsentscheidung
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Sarkees, Matthew
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Business Horizons
Journal of marketing theory and practice
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Investments in exploitation and exploration capabilities : balance versus focus
Sarkees, Matthew
;
Hulland, John
;
Chatterjee, Rabikar
- In:
Journal of marketing theory and practice
22
(
2014
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010346484
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Innovation and efficiency: It is possible to have it all
Sarkees, Matthew
;
Hulland, John
- In:
Business Horizons
52
(
2009
)
1
,
pp. 45-55
Persistent link: https://www.econbiz.de/10005197854
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