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~isPartOf:"Business analyst : a refereed journal of Shri Ram College of Commerce"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Brand image"
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Search: subject_exact:"Brand relationship"
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Brand image
Beziehungsmarketing
19
Brand loyalty
19
Brand management
19
Markenführung
19
Markentreue
19
Relationship marketing
19
Consumer behaviour
18
Konsumentenverhalten
18
Brand
17
Markenartikel
17
Markenimage
13
brand loyalty
9
Customer satisfaction
8
Kundenzufriedenheit
8
Social Web
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8
Internet marketing
7
Online-Marketing
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social media
4
Advertising effects
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Brand Experience
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Brand Loyalty
2
Confidence
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Vertrauen
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Viral marketing
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Virales Marketing
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Werbewirkung
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brand commitment
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brand equity
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consumer-brand relationship
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Advertising
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B-to-B-Marketing
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Brand Experience Scale
1
Brand Trust and Satisfaction
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Ramakrishnan, Ruchika
3
Vohra, Anupama
2
Amlus, Mohammad Harith
1
Andreini, Daniela
1
Ansari, Azarnoush
1
Bergamschi, Mara
1
Chan, Terri H.
1
Gursimranjit Singh
1
Jaggi, Shamily
1
Jamshidi, Dariyoush
1
Joseph, Joshy
1
Kiran, Faiqa
1
Lodhi, Suleman Aziz
1
Mathew, Shawn
1
Meissner, Svenja
1
Muhammad Shahar Jusoh
1
Nim, Dheeraj
1
Pedeliento, Giuseppe
1
Preeda Srinaruewan
1
Riasi, Arash
1
Rousta, Alireza
1
Röth, Tobias
1
Sabbir, Rizwan
1
Salo, Jari
1
Sivakumaran, Bharadhwaj
1
Spieth, Patrick
1
Syahida Abd Aziz
1
Weeraporn Supotthamjaree
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Business analyst : a refereed journal of Shri Ram College of Commerce
Industrial marketing management : the international journal for industrial and high-tech firms
International journal of internet marketing and advertising : IJIMA
Journal of promotion management : innovations in planning and applied research
The journal of product & brand management
23
Journal of retailing and consumer services
19
The journal of brand management : an international journal
19
Journal of business research : JBR
14
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Cogent business & management
4
European journal of marketing : EJM
4
Global business review
4
International journal of consumer studies
4
International journal of contemporary hospitality management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Marketing intelligence & planning
4
Psychology & marketing
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Australasian marketing journal
3
International journal of Indian culture and business management
3
International marketing review
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of global marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing analytics : JMA
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of travel and tourism marketing
3
Marketing theory
3
The IUP journal of brand management : IJBRM
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
European journal of marketing
2
Future Business Journal
2
International journal of Indian culture and business management : IJICBM
2
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ECONIS (ZBW)
13
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1
Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa
;
Lodhi, Suleman Aziz
;
Sabbir, Rizwan
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
Saved in:
2
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
3
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
4
Brand commitment role in the relationship between brand loyalty and brand satisfaction : phone industry in Malaysia
Jamshidi, Dariyoush
;
Rousta, Alireza
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 151-176
Persistent link: https://www.econbiz.de/10012385182
Saved in:
5
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
6
Relationship between brand experience and brand loyalty, mediators : satisfaction and brand trust : a conceptual framework
Ramakrishnan, Ruchika
- In:
Business analyst : a refereed journal of Shri Ram …
42
(
2021
)
2
,
pp. 25-42
Persistent link: https://www.econbiz.de/10013465086
Saved in:
7
Does loyalty matter? : impact of brand loyalty and sales promotion on brand equity
Joseph, Joshy
;
Sivakumaran, Bharadhwaj
;
Mathew, Shawn
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 524-543
Persistent link: https://www.econbiz.de/10012179140
Saved in:
8
Modelling the impact of activity in brand communities on loyalty
Ansari, Azarnoush
;
Riasi, Arash
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012199983
Saved in:
9
Reinventing a business model in industrial networks : implications for customers' brand perceptions
Spieth, Patrick
;
Röth, Tobias
;
Meissner, Svenja
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 275-287
Persistent link: https://www.econbiz.de/10012146630
Saved in:
10
The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
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