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~isPartOf:"Business analyst : a refereed journal of Shri Ram College of Commerce"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Brand image"
~subject:"Relationship marketing"
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Brand image
Relationship marketing
Beziehungsmarketing
5
Brand
5
Brand loyalty
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Brand management
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Consumer behaviour
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Konsumentenverhalten
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Markenartikel
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Markenführung
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Brand Experience Scale
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Brand Trust and Satisfaction
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Event-Marketing
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Ramakrishnan, Ruchika
3
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Bergamschi, Mara
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Meissner, Svenja
1
Pedeliento, Giuseppe
1
Röth, Tobias
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Business analyst : a refereed journal of Shri Ram College of Commerce
Industrial marketing management : the international journal for industrial and high-tech firms
The journal of product & brand management
29
Journal of retailing and consumer services
28
Journal of business research : JBR
22
The journal of brand management : an international journal
21
International journal of hospitality management
13
Asia Pacific journal of marketing and logistics
12
International journal of internet marketing and advertising : IJIMA
8
Customer engagement : contemporary issues and challenges
7
Cogent business & management
6
International journal of contemporary hospitality management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of promotion management : innovations in planning and applied research
6
The IUP journal of brand management : IJBRM
6
Australasian marketing journal
5
European journal of marketing : EJM
5
Global business review
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of marketing management : MM
5
Marketing intelligence & planning
5
International journal of Indian culture and business management
4
International journal of consumer studies
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of hospitality marketing & management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of international consumer marketing
4
Journal of marketing analytics : JMA
4
Journal of marketing communications
4
Marketing letters : a journal of research in marketing
4
Pakistan journal of commerce and social sciences
4
Psychology & marketing
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The journal of consumer marketing
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International marketing review
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ECONIS (ZBW)
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1
Relationship between brand experience and brand loyalty, mediators : satisfaction and brand trust : a conceptual framework
Ramakrishnan, Ruchika
- In:
Business analyst : a refereed journal of Shri Ram …
42
(
2021
)
2
,
pp. 25-42
Persistent link: https://www.econbiz.de/10013465086
Saved in:
2
Reinventing a business model in industrial networks : implications for customers' brand perceptions
Spieth, Patrick
;
Röth, Tobias
;
Meissner, Svenja
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 275-287
Persistent link: https://www.econbiz.de/10012146630
Saved in:
3
Are brand experience and brand loyalty different in product and service brands?
Ramakrishnan, Ruchika
;
Vohra, Anupama
- In:
Business analyst : a refereed journal of Shri Ram …
38
(
2017/2018
)
2
,
pp. 91-101
Persistent link: https://www.econbiz.de/10012213026
Saved in:
4
Brand and product attachment in an industrial context : the effects on brand loyalty
Pedeliento, Giuseppe
;
Andreini, Daniela
;
Bergamschi, Mara
; …
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 194-206
Persistent link: https://www.econbiz.de/10011448281
Saved in:
5
Brand experience and brand loyalty : a literature review
Ramakrishnan, Ruchika
;
Vohra, Anupama
- In:
Business analyst : a refereed journal of Shri Ram …
35
(
2014/15
)
2
,
pp. 73-86
Persistent link: https://www.econbiz.de/10011342823
Saved in:
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