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~isPartOf:"Business analyst : a refereed journal of Shri Ram College of Commerce"
~subject:"Brand management"
~type:"article"
~type:"book"
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Brand management
Brand
4
Brand image
4
Brand loyalty
4
Consumer behaviour
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Konsumentenverhalten
4
Markenartikel
4
Markenführung
4
Markenimage
4
Beziehungsmarketing
3
Customer satisfaction
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Kundenzufriedenheit
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Markentreue
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Relationship marketing
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Brand Experience
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Brand Loyalty
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Bekleidung
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Bekleidungsindustrie
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Brand Experience Scale
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Brand Trust and Satisfaction
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Brand awareness
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Brand experience
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Brand experience Scale
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Branded apparel
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Clothing
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Clothing industry
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Confidence
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Customer Experience
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Dienstleistungsmarketing
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Event marketing
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Event-Marketing
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Loyalty
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Ramakrishnan, Ruchika
3
Vohra, Anupama
2
Bansal, Aishvarya
1
Sabharwal, Santosh
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Business analyst : a refereed journal of Shri Ram College of Commerce
The journal of product & brand management
33
Journal of retailing and consumer services
27
The journal of brand management : an international journal
26
Journal of business research : JBR
23
International journal of hospitality management
12
Asia Pacific journal of marketing and logistics
10
European journal of marketing : EJM
10
International journal of internet marketing and advertising : IJIMA
10
Cogent business & management
9
Marketing intelligence & planning
9
Global business review
7
Journal of fashion marketing and management
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Psychology & marketing
7
Australasian marketing journal
6
International journal of contemporary hospitality management
6
Journal of hospitality marketing & management
6
Journal of marketing analytics : JMA
6
Journal of promotion management : innovations in planning and applied research
6
The IUP journal of brand management : IJBRM
6
International journal of retail and distribution management
5
Marketing letters : a journal of research in marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
International journal of Indian culture and business management
4
International journal of business and emerging markets : IJBEM
4
Journal for global business advancement : JGBA
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
Journal of strategic marketing
4
Journal of travel and tourism marketing
4
Pakistan journal of commerce and social sciences
4
SpringerLink / Bücher
4
The journal of consumer marketing
4
African journal of business and economic research : AJBER
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1
Relationship between brand experience and brand loyalty, mediators : satisfaction and brand trust : a conceptual framework
Ramakrishnan, Ruchika
- In:
Business analyst : a refereed journal of Shri Ram …
42
(
2021
)
2
,
pp. 25-42
Persistent link: https://www.econbiz.de/10013465086
Saved in:
2
Brand experience and brand loyalty : a literature review
Ramakrishnan, Ruchika
;
Vohra, Anupama
- In:
Business analyst : a refereed journal of Shri Ram …
35
(
2014/15
)
2
,
pp. 73-86
Persistent link: https://www.econbiz.de/10011342823
Saved in:
3
Are brand experience and brand loyalty different in product and service brands?
Ramakrishnan, Ruchika
;
Vohra, Anupama
- In:
Business analyst : a refereed journal of Shri Ram …
38
(
2017/2018
)
2
,
pp. 91-101
Persistent link: https://www.econbiz.de/10012213026
Saved in:
4
Branding : an important aspect of consumer buying behaviour towards branded apparel
Bansal, Aishvarya
;
Sabharwal, Santosh
- In:
Business analyst : a refereed journal of Shri Ram …
38
(
2017/2018
)
2
,
pp. 149-168
Persistent link: https://www.econbiz.de/10012213030
Saved in:
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