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~isPartOf:"Business ethics quarterly : the journal of the Society for Business Ethics"
~isPartOf:"Enterprise & society : the international journal of business history"
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Business ethics quarterly : the journal of the Society for Business Ethics
Enterprise & society : the international journal of business history
The journal of brand management : an international journal
60
European journal of marketing : EJM
26
Journal of business research : JBR
25
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Working paper series / Bradford University School of Management
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Harvard business review : HBR
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The journal of business & industrial marketing
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Asia Pacific journal of marketing and logistics
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Foundations of corporate heritage
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International journal of contemporary hospitality management
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Journal of retailing and consumer services
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Manual of international marketing
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Qualitative market research : an international journal
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Scandinavian journal of management
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The Routledge companion to contemporary brand management
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Cogent business & management
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Family business review : journal of the Family Firm Institute
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Health marketing quarterly
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Ethical management of intangible assets in contemporary organizations
Gambetti, Rossella C.
;
Melewar, T. C.
;
Martin, Kelly D.
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 381-392
Persistent link: https://www.econbiz.de/10011735306
Saved in:
2
The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty
Sharifah Faridah Syed Alwi
;
Ali, Sulaiman Muhammad
; …
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 393-422
Persistent link: https://www.econbiz.de/10011735309
Saved in:
3
Barcelona and SEAT, a history of lost opportunity : corporate marketing, nation branding, and consumer nationalism in the automotive industry
Rius-Ulldemolins, Joaquim
- In:
Enterprise & society : the international journal of …
16
(
2015
)
4
,
pp. 811-846
Persistent link: https://www.econbiz.de/10011552214
Saved in:
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