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~isPartOf:"Does marketing need reform? : fresh perspectives on the future"
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Does marketing need reform? : fresh perspectives on the future
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The development of marketing theory and its philosophical underpinnings
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Transformational sales : making a difference with strategic customers
Kotler, Philip
;
Dingena, Marian
;
Pförtsch, Waldemar A.
-
2016
Persistent link: https://www.econbiz.de/10014010743
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2
Holistic marketing : a broad, integrated perspective to marketing
management
Keller, Kevin Lane
;
Kotler, Philip
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 300-303)
.
2006
Persistent link: https://www.econbiz.de/10003430357
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3
Ethical lapses of marketers
Kotler, Philip
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 153-157)
.
2006
Persistent link: https://www.econbiz.de/10003430294
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