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~isPartOf:"Business horizons"
~isPartOf:"Decision Sciences"
~isPartOf:"Interfaces : the INFORMS journal on the practice of operations research"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Green, Paul E.
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Business horizons
Decision Sciences
Interfaces : the INFORMS journal on the practice of operations research
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of marketing research : JMR
17
Fundamentals of marketing research ; Vol. 6
10
Journal of Consumer Research
9
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8
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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
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Explorations in consumer behavior : a symposium held at the University of Texas, 18.-19.4.1966. Spons. by the Department of Marketing Administration, Graduate Scholl of Business, the University of Texas
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An Alternating Least-Squares Procedure for Estimating Missing Preference Data in Product-Concept Testing
DeSarbo, Wayne S.
-
2016
Product-concept testing is a popular activity in marketing research. Often the number of new product/service concepts under study far exceeds the time available for any single respondent. Respondents therefore may receive only a subset of the concepts comprising the total design. Researchers are...
Persistent link: https://www.econbiz.de/10012991558
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2
ARTICLES - Thirty Years of Conjoint Analysis: Reflections and Prospects - Marketers' favorite methodology for finding out how buyers make trade-offs among products and suppliers he...
Green, Paul E.
;
Krieger, Abba M.
;
Wind, Yoram
- In:
Interfaces : the INFORMS journal on the practice of …
31
(
2001
)
3
,
pp. S56
Persistent link: https://www.econbiz.de/10006274163
Saved in:
3
Individualized hybrid models for conjoint analysis
Green, Paul E.
- In:
Management science : journal of the Institute for …
42
(
1996
)
6
,
pp. 850-867
Persistent link: https://www.econbiz.de/10001205741
Saved in:
4
Individualized Hybrid Models for ConJoint Analysis
Green, Paul E.
;
Krieger, Abba M.
- In:
Management science : journal of the Institute for …
42
(
1996
)
6
,
pp. 850-867
Persistent link: https://www.econbiz.de/10006102679
Saved in:
5
Ranking procedures and subjective probability distributions
Smith, Lee H.
;
Green, Paul E.
;
Morrison, Donald G.
- In:
Management science : journal of the Institute for …
14
(
1967
)
4
,
pp. B236-B249
Green
,
Paul
E
.: Critique of: "Ranking procedures and subjective probability distributions". S. B250-B252 …
Persistent link: https://www.econbiz.de/10002833091
Saved in:
6
Advertising expenditure models: State of the art and prospects
Green, Paul E.
;
Green, Patrick J.
;
FitzRoy, Peter T.
- In:
Business horizons
9
(
1966
)
2
,
pp. 73-80
Persistent link: https://www.econbiz.de/10002539061
Saved in:
7
Bayesian statistics & product decisions
Green, Paul E.
- In:
Business horizons
5
(
1962
)
3
,
pp. 101-109
Persistent link: https://www.econbiz.de/10002539282
Saved in:
8
A new approach to market segmentation
Green, Paul E.
- In:
Business horizons
20
(
1977
)
1
,
pp. 61-73
Persistent link: https://www.econbiz.de/10002539718
Saved in:
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