//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Business horizons"
~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Choi, Yung Kyun"
~subject:"Internet marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"targeting"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Advertising effects
3
Online-Marketing
3
Social Web
3
Social web
3
Werbewirkung
3
social media
3
Advertising
2
Consumer behaviour
2
Konsumentenverhalten
2
Werbung
2
Advertising effectiveness
1
Brand
1
Brand management
1
Celebrity endorsement
1
Celebrity-Werbung
1
Envy
1
Film industry
1
Filmwirtschaft
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
Markenführung
1
Social media influencer
1
Viral marketing
1
Virales Marketing
1
brand familiarity
1
celebrity endorser
1
culture
1
eWOM
1
luxury advertising
1
message appeal
1
social proof
1
valence
1
volume
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Choi, Yung Kyun
Cho, Chang-Hoan
5
Hudders, Liselot
5
De Jans, Steffi
3
Evans, Nathaniel J.
3
Naderer, Brigitte
3
Poels, Karolien
3
Wojdynski, Bartosz W.
3
Youn, Seounmi
3
Beckert, Johannes
2
Bizzi, Lorenzo
2
Bruning, Patrick F.
2
Campbell, Colin L.
2
Haenlein, Michael
2
Huh, Jisu
2
Janssen, Loes
2
Jun, Jong Woo
2
Kang, Moon Young
2
Kaplan, Andreas M.
2
Kim, Hyejin
2
Kim, Jooyoung
2
Kim, Juran
2
Kim, Seunghyun
2
Ko, Eunju
2
Lee, Heejun
2
Lin, Hsin-Chen
2
Lou, Chen
2
Mangold, W. Glynn
2
Matthes, Jörg
2
O'Connor, Kimberly W.
2
Paniagua, Jordi
2
Park, Jin Seong
2
Pitt, Leyland F.
2
Sashittal, Hemant Chaitanya
2
Schmidt, Gordon B.
2
Schouten, Alexander P.
2
Segijn, Claire M.
2
Shin, Wonsun
2
Song, Hayeon
2
Swarna, Hepsi
2
more ...
less ...
Published in...
All
Business horizons
International journal of advertising : the review of marketing communications
Journal of business research : JBR
2
Psychology & marketing
2
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour : an international research review
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Social media advertising endorsement : the role of endorser type, message appeal and brand familiarity
Zhu, Haiyun
;
Kim, Mikyoung
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 948-969
Persistent link: https://www.econbiz.de/10013209480
Saved in:
2
How do consumers choose to click "like" on luxury ads in social media? : role of envy, number of likes, and culture
Kim, Inhye
;
Choi, Yung Kyun
;
Lee, Sungmi
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1247-1264
Persistent link: https://www.econbiz.de/10012802302
Saved in:
3
The effects of eWOM volume and valence on product sales : an empirical examination of the movie industry
Kim, Kacy K.
;
Yoon, Sukki
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 471-488
Persistent link: https://www.econbiz.de/10012200272
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->