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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~subject:"Brand management"
~subject:"Consumer behaviour"
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Brand management
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Social Web
131
Social web
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Internet marketing
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Business horizons
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
233
Journal of retailing and consumer services
173
International journal of internet marketing and advertising : IJIMA
105
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
77
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
Technological forecasting & social change : an international journal
64
The journal of product & brand management
64
The journal of brand management : an international journal
55
Journal of marketing communications
54
Journal of promotion management : innovations in planning and applied research
53
Journal of internet commerce
47
International journal of advertising : the review of marketing communications
46
Psychology & marketing
42
International journal of consumer studies
41
International journal of electronic marketing and retailing : IJEMR
41
Journal of marketing management : MM
41
Tourism management : research, policies, practice
40
Journal of electronic commerce research : JECR
38
Cogent business & management
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Information systems research : ISR
33
Journal of management information systems : JMIS
33
Journal of marketing
33
International journal of technology marketing : IJTMkt
31
Marketing intelligence & planning
31
Asia Pacific journal of marketing and logistics
30
Electronic commerce research
30
International journal of hospitality management
29
Journal of fashion marketing and management
29
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
28
Journal of the Academy of Marketing Science
27
Young consumers : insight and ideas for responsible marketers
27
International journal of contemporary hospitality management
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
International journal of business information systems : IJBIS
25
Journal of hospitality marketing & management
24
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ECONIS (ZBW)
54
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1
How firm communication affects the impact of layoff announcements on brand strength over time
Stäbler, Samuel
;
Himme, Alexander
;
Edeling, Alexander
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 700-723
Persistent link: https://www.econbiz.de/10014383235
Saved in:
2
Immediate and enduring effects of digital badges on online content consumption and generation
Lu, Shijie
;
Xie, Ying
;
Chen, Xingyu
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 146-163
Persistent link: https://www.econbiz.de/10014281912
Saved in:
3
Dupe influencers exploiting social media to peddle luxury fakes
Chaudhry, Peggy E.
- In:
Business horizons
65
(
2022
)
6
,
pp. 719-727
Persistent link: https://www.econbiz.de/10013438516
Saved in:
4
Simplicity is not key : understanding firm-generated social media images and consumer liking
Overgoor, Gijs
;
Rand, William
;
Dolen, Willemijn M. van
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10013399580
Saved in:
5
Brand and consumer engagement behaviors on Facebook brand pages : let's have a (positive) conversation
Dhaoui, Chedia
;
Webster, Cynthia M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012506523
Saved in:
6
Customer engagement in online social crowdfunding : the influence of storytelling technique on donation performance
Robiady, Nurlita Devian
;
Windasari, Nila Armelia
;
Nita, …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 492-500
Persistent link: https://www.econbiz.de/10012591058
Saved in:
7
Vulnerable consumer engagement : how corporate social media can facilitate the replenishment of depleted resources
Fletcher-Brown, Judith
;
Turnbull, Sarah
;
Viglia, Giampaolo
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 518-529
Persistent link: https://www.econbiz.de/10012591062
Saved in:
8
Virtual and augmented reality : advancing research in consumer marketing
Wedel, Michel
;
Bigné Alcañiz, J. Enrique
;
Zhang, Jie
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 443-465
Persistent link: https://www.econbiz.de/10012494688
Saved in:
9
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
10
Strategies for creating value through individual and collective customer experiences
Heinonen, Kristina
;
Campbell, Colin L.
;
Ferguson, Sarah Lord
- In:
Business horizons
62
(
2019
)
1
,
pp. 95-104
Persistent link: https://www.econbiz.de/10011995670
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