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~isPartOf:"Business horizons"
~isPartOf:"Journal of financial services marketing : JFSM"
~person:"Brennan, Ross"
~person:"Murthi, B. P. S."
~person:"Pitt, Leyland F."
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Beziehungsmarketing
10
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10
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3
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Credit card industry
2
Emotion
2
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Brennan, Ross
Murthi, B. P. S.
Pitt, Leyland F.
Berthon, Pierre R.
3
Campbell, Colin L.
3
Rajaobelina, Lova
3
Watson, Richard T.
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Business horizons
Journal of financial services marketing : JFSM
AMS - advanced marketing series
1
AMS review : official publication of the Academy of Marketing Science
1
Advanced marketing series
1
European journal of operational research : EJOR
1
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business research : JBR
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Journal of customer behaviour
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Journal of service theory and practice
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Journal of the Operational Research Society : OR
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ECONIS (ZBW)
10
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1
The effect of promotional interest rates on customer borrowing and payment behavior in the credit card industry
Murthi, B. P. S.
;
Girju, Marina
;
Steffes, Erin
- In:
Journal of financial services marketing : JFSM
24
(
2019
)
1/2
,
pp. 11-20
Persistent link: https://www.econbiz.de/10012059997
Saved in:
2
Seeking funding in order to sell : crowdfunding as a marketing tool
Brown, Terrence E.
;
Boon, Edward
;
Pitt, Leyland F.
- In:
Business horizons
60
(
2017
)
2
,
pp. 189-195
Persistent link: https://www.econbiz.de/10011653644
Saved in:
3
Trust in cross-cultural b2b financial service relationships : the role of shared values
Houjeir, Roudaina
;
Brennan, Ross
- In:
Journal of financial services marketing : JFSM
21
(
2016
)
2
,
pp. 90-102
Persistent link: https://www.econbiz.de/10011537492
Saved in:
4
But you promised! : managing consumers’ psychological contracts
Hannah, David
;
Treen, Emily
;
Pitt, Leyland F.
;
Berthon, …
- In:
Business horizons
59
(
2016
)
4
,
pp. 363-368
Persistent link: https://www.econbiz.de/10011514802
Saved in:
5
Game on : engaging customers and employees through gamification
Robson, Karen
;
Plangger, Kirk
;
Kietzmann, Jan H.
; …
- In:
Business horizons
59
(
2016
)
1
,
pp. 29-36
Persistent link: https://www.econbiz.de/10011422826
Saved in:
6
Elements of a talent strategy for effective relationship building : a study among bank sales and service providers
Vella, Josepha
;
Caruana, Albert
;
Pitt, Leyland F.
- In:
Journal of financial services marketing : JFSM
19
(
2014
)
2
,
pp. 118-131
Persistent link: https://www.econbiz.de/10010497774
Saved in:
7
What price loyalty? : a fresh look at loyalty programs in the credit card industry
Murthi, B. P. S.
;
Steffes, Erin M.
;
Rasheed, Abdul M. A.
- In:
Journal of financial services marketing : JFSM
16
(
2011/12
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10009161454
Saved in:
8
Efficiency, effectiveness, emergence : the three stages of designing for consumers
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Business horizons
53
(
2010
)
4
,
pp. 419-425
Persistent link: https://www.econbiz.de/10003989590
Saved in:
9
Personal acquaintances and salespeople in financial services : differences between customers and friends
Bäckström, Lars
;
Pitt, Leyland F.
;
Campbell, Colin
; …
- In:
Journal of financial services marketing : JFSM
14
(
2009/10
)
1
,
pp. 26-39
Persistent link: https://www.econbiz.de/10003903410
Saved in:
10
Acquisition, affinity and rewards : do they stay or do they go?
Steffes, Erin M.
;
Murthi, B. P. S.
;
Rao, Ram C.
- In:
Journal of financial services marketing : JFSM
13
(
2008/09
)
3
,
pp. 221-233
Persistent link: https://www.econbiz.de/10003802563
Saved in:
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