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~isPartOf:"Journal of marketing"
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Marketing management
182
Marketingmanagement
182
Consumer behaviour
59
Konsumentenverhalten
59
Marketing
34
USA
33
United States
32
Beziehungsmarketing
26
Relationship marketing
26
Brand management
18
Markenführung
18
Brand image
15
Markenimage
15
Social Web
14
Social web
14
Internet marketing
12
Online-Marketing
12
Advertising effects
11
Brand
11
Werbewirkung
11
Markenartikel
10
Strategic management
9
Strategisches Management
9
Advertising
8
Werbung
8
Firm performance
7
Marketing theory
7
Marketingtheorie
7
Unternehmenserfolg
7
Viral marketing
7
Virales Marketing
7
marketing strategy
7
Communication
6
Decision
6
Entscheidung
6
Kommunikation
6
Marketing strategy
6
Psychology of advertising
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178
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2
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182
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Kumar, V.
6
Pitt, Leyland F.
5
Varadarajan, Poondi Rajan
5
Berthon, Pierre R.
3
Day, George S.
3
Grewal, Rajdeep
3
Haenlein, Michael
3
Homburg, Christian
3
Spence, Charles
3
Campbell, Colin L.
2
Colbert, François
2
Cravens, David W.
2
Czaplewski, Andrew J.
2
Dalsace, Frédéric
2
Dekimpe, Marnik G.
2
Eisingerich, Andreas B
2
Grewal, Dhruv
2
Hanssens, Dominique M.
2
Humphreys, Ashlee
2
Jaworski, Bernard J.
2
Jewell, Robert D.
2
Kalra, Ajay
2
Kaplan, Andreas M.
2
Key, Thomas Martin
2
Kushwaha, Tarun
2
Lamey, Lien
2
MacInnis, Deborah J.
2
Mills, Adam J.
2
Morgan, Neil A.
2
Palmatier, Robert W.
2
Park, C. Whan
2
Pauwels, Koen
2
Pong Yuen Lam
2
Rego, Lopo L.
2
Venkatesan, Rajkumar
2
Verhoef, Peter C.
2
Affonso, Felipe M.
1
Ahearne, Michael
1
Ailawadi, Kusum L.
1
Akdeniz, Billur
1
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Business horizons
Journal of marketing
Psychology & marketing
Journal of business research : JBR
319
Industrial marketing management : the international journal for industrial and high-tech firms
243
Journal of strategic marketing
183
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
65
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Cogent business & management
34
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ECONIS (ZBW)
182
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21
More than meets the eye : the functional components underlying influencer marketing
Campbell, Colin L.
;
Farrell, Justine Rapp
- In:
Business horizons
63
(
2020
)
4
,
pp. 469-479
Persistent link: https://www.econbiz.de/10012287569
Saved in:
22
Providers versus platforms : marketing communications in the sharing economy
Costello, John P.
;
Walker Reczek, Rebecca
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012309676
Saved in:
23
Types of mindfulness in an age of digital distraction
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Business horizons
62
(
2019
)
2
,
pp. 131-137
Persistent link: https://www.econbiz.de/10011995678
Saved in:
24
Seeding as part of the marketing mix : word-of-mouth program interactions for fast-moving consumer goods
Dost, Florian
;
Phieler, Ulrike
;
Haenlein, Michael
; …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 62-81
Persistent link: https://www.econbiz.de/10012175889
Saved in:
25
Market intelligence dissemination practices
Gebhardt, Gary F.
;
Farrelly, Francis J.
;
Conduit, Jodie
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 72-90
Persistent link: https://www.econbiz.de/10012175998
Saved in:
26
Can advertising investments counter the negative impact of shareholder complaints on firm value?
Wies, Simone
;
Hoffmann, Arvid O. I.
;
Aspara, Jaakko
; …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 58-80
Persistent link: https://www.econbiz.de/10012176064
Saved in:
27
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
Saved in:
28
Marketing in the sharing economy
Eckhardt, Giana M.
;
Houston, Mark B.
;
Jiang, Baojun
; …
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 5-27
Persistent link: https://www.econbiz.de/10012176084
Saved in:
29
Resolving the jeopardies of consumer demand : revisiting demarketing concepts
Chaudhry, Peggy E.
;
Cesareo, Ludovica
;
Pastore, Alberto
- In:
Business horizons
62
(
2019
)
5
,
pp. 663-677
Persistent link: https://www.econbiz.de/10012118527
Saved in:
30
The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin
;
Pähler vor der Holte, Nora
; …
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
Saved in:
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