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~isPartOf:"Business horizons"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Marketing management
129
Marketingmanagement
129
Consumer behaviour
30
Konsumentenverhalten
30
Theorie
21
Theory
21
Relationship marketing
18
Marketing
13
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11
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11
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10
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10
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Internet marketing
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Market research
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Marktforschung
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Online-Marketing
7
Strategic management
7
Strategisches Management
7
Markenartikel
6
Marketing strategy
6
Advertising
5
E-commerce
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Electronic Commerce
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Werbung
5
Absatz
4
Advertising effects
4
Communication
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Customer value
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Einzelhandel
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Albers, Sönke
1
Bal, Anjali S.
1
Berman, Barry
1
Boon, Edward
1
Brown, Terrence E.
1
Bruni-Bossio, Vincent
1
Campbell, Colin L.
1
Cao, Jia Jocelyn
1
Clement, Michel
1
Collier, David A.
1
Contreras Ramírez, Germán
1
Cullinane, Joe
1
Dalsace, Frédéric
1
Dass, Mayukh
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1
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1
Hanna, Richard
1
Jap, Sandy D.
1
Killian, Ginger
1
Kim, Kihyun Hannah
1
Krafft, Manfred
1
Kumar, Shivina
1
Kumar, V.
1
Logman, Marc
1
Losada Otalora, Mauricio
1
Mavrommatis, Alexis
1
McColl-Kennedy, Janet R.
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McManus, Kristy
1
Merlo, Omar
1
Mills, Adam J.
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1
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1
Sands, Sean
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Business horizons
Journal of marketing research : JMR
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
Industrial marketing management : the international journal for industrial and high-tech firms
46
Journal of business research : JBR
45
The journal of business & industrial marketing
29
Journal of strategic marketing
28
Journal of retailing and consumer services
23
SpringerLink / Bücher
21
European journal of marketing : EJM
17
Journal of the Academy of Marketing Science
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Journal of marketing communications
11
Journal of retailing
11
Cogent business & management
10
International journal of electronic customer relationship management : IJECRM
10
Journal of marketing
10
Journal of marketing management : MM
10
The journal of product & brand management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Europäische Hochschulschriften / 5
8
Harvard-Business-Manager : das Wissen der Besten
8
International journal of hospitality management
8
Springer eBook Collection / Business and Economics
8
The service industries journal
8
Asia Pacific journal of marketing and logistics
7
Gabler Edition Wissenschaft
7
International journal of internet marketing and advertising : IJIMA
7
International review on public and non-profit marketing
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing intelligence & planning
7
Marketing letters : a journal of research in marketing
7
The journal of brand management : an international journal
7
The marketing review
7
International journal of retail & distribution management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of international marketing
6
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ECONIS (ZBW)
18
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1
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
2
From data to action : how marketers can leverage AI
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
;
Tsao, …
- In:
Business horizons
63
(
2020
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
Saved in:
3
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
Saved in:
4
Circle mapping your firm's growth strategy
Bruni-Bossio, Vincent
;
Sheehan, Norman T.
;
Willness, …
- In:
Business horizons
61
(
2018
)
2
,
pp. 285-296
Persistent link: https://www.econbiz.de/10011809172
Saved in:
5
The friend or foe fallacy : why your best customers may not need your friendship
Dalsace, Frédéric
;
Jap, Sandy D.
- In:
Business horizons
60
(
2017
)
4
,
pp. 483-493
Persistent link: https://www.econbiz.de/10011707738
Saved in:
6
How to create a realistic customer journey map
Rosenbaum, Mark S.
;
Losada Otalora, Mauricio
;
Contreras …
- In:
Business horizons
60
(
2017
)
1
,
pp. 143-150
Persistent link: https://www.econbiz.de/10011771642
Saved in:
7
Seeking funding in order to sell : crowdfunding as a marketing tool
Brown, Terrence E.
;
Boon, Edward
;
Pitt, Leyland F.
- In:
Business horizons
60
(
2017
)
2
,
pp. 189-195
Persistent link: https://www.econbiz.de/10011653644
Saved in:
8
Crowdsourcing and brand control
Bal, Anjali S.
;
Weidner, Kelly
;
Hanna, Richard
;
Mills, …
- In:
Business horizons
60
(
2017
)
2
,
pp. 219-228
Persistent link: https://www.econbiz.de/10011653692
Saved in:
9
Referral marketing : harnessing the power of your customers
Berman, Barry
- In:
Business horizons
59
(
2016
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10011422821
Saved in:
10
A marketing communications approach for the digital era : managerial guidelines for social media integration
Killian, Ginger
;
McManus, Kristy
- In:
Business horizons
58
(
2015
)
5
,
pp. 539-549
Persistent link: https://www.econbiz.de/10011349251
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