From data to action : how marketers can leverage AI
Colin Campbell, Sean Sands, Carla Ferraro, Hsiu-Yuan (Jody) Tsao, Alexis Mavrommatis
| Year of publication: |
2020
|
|---|---|
| Authors: | Campbell, Colin L. ; Sands, Sean ; Ferraro, Carla ; Tsao, Hsiu-Yuan ; Mavrommatis, Alexis |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 63.2020, 2, p. 227-243
|
| Subject: | Artificial intelligence | Consumer engagement | Customer experience | Customer journey | Machine learning | Marketing function | Marketing mix | Künstliche Intelligenz | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2019.12.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012172056