From mining to meaning : how B2B marketers can leverage text to inform strategy
Hsiu-Yuan Tsao, Colin Campbell, Sean Sands, Alexis Mavrommatis
| Year of publication: |
2022
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|---|---|
| Authors: | Tsao, Hsiu-Yuan ; Campbell, Colin L. ; Sands, Sean ; Mavrommatis, Alexis |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 106.2022, p. 90-98
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| Subject: | B2B marketing | Marketing insight | Marketing strategy | Text-analysis | B-to-B-Marketing | Business-to-business marketing | Marketingmanagement | Marketing management | Marketing | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2022.08.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014226244