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~subject:"Relationship marketing"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Online-Marketing
Relationship marketing
Internet marketing
6
Social Web
6
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6
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4
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4
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3
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3
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Cabiddu, Francesca
1
Cristóvão Veríssimo, José Manuel
1
Evaristo, Roberto
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Floreddu, Paola Barbara
1
Gamboa, Ana Margarida
1
Gonçalves, Helena Martins
1
Lahuerta Otero, Eva
1
Mateus, Inês
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Muñoz Gallego, Pablo A.
1
Paniagua, Jordi
1
Pereira, Hélia Gonçalves
1
Pratt, Renée M. E.
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Salgueiro, Maria de Fátima
1
Sapena, Juan
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Business horizons
Journal of retailing and consumer services
Interdisciplinary management research XVI ; 1
7
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
International journal of advertising : the quarterly review of marketing communications
4
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
4
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
3
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
3
Conference proceedings trends in business communication 2016
3
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
3
The international review of retail, distribution and consumer research
3
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
2
Collaborative innovation networks : latest insights from social innovation, education, and emerging technologies research
2
International journal of retail & distribution management
2
Neue und innovative Einnahmequellen im Spitzensport : Tagungsband zur 3. Expertentagung „Social Media Marketing im Spitzensport“
2
New business models and institutional entrepreneurs : leading disruptive change : 6th International OFEL Conference on Governance, Management and Entrepreneurship : 13th - 14th April 2018, Dubrovnik, Croatia
2
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
2
Scientific Annals of Economics and Business
2
AICEI proceedings
1
Adapting to the future : how digitalization shapes sustainable logistics and resilient supply chain management
1
Adapting to the future : maritime and city logistics in the context of digitalization and sustainability
1
Advances in analytics and applications
1
Asian journal of business ethics : AJBE
1
Bridging the gap between advertising academia and practice
1
Central European journal of operations research : CEJOR ; official journal of the Austrian, Croatian, Czech, Hungarian, Slovakian and Slovenian OR Societies
1
Computational & mathematical organization theory
1
Contemporary issues in digital marketing
1
Designing and communicating experience
1
Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Dialogmarketing Perspektiven 2022/2023 : Tagungsband 15. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Digital challenges and strategies in a pandemic world
1
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Ethics, social responsibility and sustainability in marketing
1
Eurasian Business and Economics Perspectives : Proceedings of the 34th Eurasia Business and Economics Society Conference
1
Eurasian Business and Economics Perspectives : Proceedings of the 37th Eurasia Business and Economics Society Conference
1
Eurasian Business and Economics Perspectives : Proceedings of the 38th Eurasia Business and Economics Society Conference
1
Eurasian business perspectives : proceedings of the 26th and 27th Eurasia Business and Economics Society Conferences
1
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ECONIS (ZBW)
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Click-and-mortar SMEs : attracting customers to your website
Lahuerta Otero, Eva
;
Muñoz Gallego, Pablo A.
;
Pratt, …
- In:
Business horizons
57
(
2014
)
6
,
pp. 729-736
Persistent link: https://www.econbiz.de/10010433297
Saved in:
2
Inside your social media ring : how to optimize online corporate reputation
Floreddu, Paola Barbara
;
Cabiddu, Francesca
;
Evaristo, …
- In:
Business horizons
57
(
2014
)
6
,
pp. 737-745
Persistent link: https://www.econbiz.de/10010433293
Saved in:
3
Business performance and social media : love or hate?
Paniagua, Jordi
;
Sapena, Juan
- In:
Business horizons
57
(
2014
)
6
,
pp. 719-728
Persistent link: https://www.econbiz.de/10010433300
Saved in:
4
Customer loyalty through social networks : lessons from Zara on Facebook
Gamboa, Ana Margarida
;
Gonçalves, Helena Martins
- In:
Business horizons
57
(
2014
)
6
,
pp. 709-717
Persistent link: https://www.econbiz.de/10010433303
Saved in:
5
Digital marketing and social media : why bother?
Tiago, Maria Teresa Borges
;
Cristóvão Veríssimo, …
- In:
Business horizons
57
(
2014
)
6
,
pp. 703-708
Persistent link: https://www.econbiz.de/10010433306
Saved in:
6
Say yes to Facebook and get your customers involved! : relationships in a world of social networks
Pereira, Hélia Gonçalves
;
Salgueiro, Maria de Fátima
; …
- In:
Business horizons
57
(
2014
)
6
,
pp. 695-702
Persistent link: https://www.econbiz.de/10010433309
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