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~isPartOf:"Journal of strategic marketing"
~subject:"Marketing"
~subject:"Online-Marketing"
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Search: subject:"Brand Management"
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Marketing
Online-Marketing
Brand management
139
Markenführung
139
Consumer behaviour
66
Konsumentenverhalten
66
Brand image
61
Markenimage
61
Brand
53
Markenartikel
51
Beziehungsmarketing
33
Relationship marketing
33
Marketing management
27
Marketingmanagement
27
Social Web
27
Social web
27
Internet marketing
22
Advertising effects
10
Social media
10
Werbewirkung
10
Branding
8
Corporate reputation
8
Firmenimage
8
Corporate culture
7
Customer satisfaction
7
Firm performance
7
Kundenzufriedenheit
7
Narrative Methode
7
Narrative method
7
Unternehmenserfolg
7
Unternehmenskultur
7
Brand architecture
6
Corporate Social Responsibility
6
Corporate social responsibility
6
Lieferantenmanagement
6
Supplier relationship management
6
USA
6
United States
6
market orientation
6
Emotion
5
International marketing
5
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26
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26
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2
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2
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English
26
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Sashittal, Hemant Chaitanya
2
Almubarak, Alanoud F.
1
Arrivé, Sandra
1
Balagué, Christine
1
Borin, Norm
1
Botha, Elsamari
1
Breazeale, Michael
1
Brito, Eliane P. Z.
1
Brooks, Simon
1
Bruning, Patrick F.
1
Cao, Jia Jocelyn
1
Cheung, Fung Yi Millissa
1
Cova, Bernard
1
Dass, Mayukh
1
DeMar, Michael
1
Dekimpe, Marnik G.
1
Eisingerich, Andreas B
1
Esmark Jones, Carol L.
1
Fernandes, Teresa
1
Ferreira, João J. M.
1
Gamboa, Ana Margarida
1
Geyskens, Inge
1
Gillingwater, Richard
1
Gonçalves, Helena Martins
1
Hodis, Monica
1
Horbel, Chris
1
Jassawalla, Avan R.
1
Johnson, Lester W.
1
Jong, Koen de
1
Kapoor, Anuj
1
Keller, Kristopher Oliver
1
Kietzmann, Jan
1
Kohli, Chiranjeev
1
Kumar, Jitender
1
Kumar, Shivina
1
Lancaster, Geoff
1
Lin, Hsin-Chen
1
Lindsey-Mullikin, Joan
1
Mateus, Inês
1
McGouran, Cathy
1
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Business horizons
Journal of strategic marketing
Journal of business research : JBR
96
The journal of product & brand management
53
International journal of internet marketing and advertising : IJIMA
49
SpringerLink / Bücher
42
Journal of retailing and consumer services
40
The journal of brand management : an international journal
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of promotion management : innovations in planning and applied research
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Journal of marketing communications
26
International journal of advertising : the review of marketing communications
23
Springer eBook Collection
22
Marketing intelligence & planning
20
Journal of promotion management : JPM
19
Innovatives Markenmanagement
17
Tourism management : research, policies, practice
17
Cogent business & management
15
Journal of internet commerce
15
European journal of marketing : EJM
14
Journal of marketing
13
Journal of marketing management : MM
13
Journal of advertising research
12
Journal of fashion marketing and management
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
International journal of electronic marketing and retailing : IJEMR
11
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Psychology & marketing
10
Research
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of global marketing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
International journal of consumer studies
8
International journal of sports marketing & sponsorship
8
International journal of technology marketing : IJTMkt
8
Young consumers : insight and ideas for responsible marketers
8
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ECONIS (ZBW)
26
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1
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
2
What influences people to click "Like" on posts of branded content?
Cheung, Fung Yi Millissa
;
To, Wai Ming
- In:
Journal of strategic marketing
31
(
2023
)
6
,
pp. 1155-1177
Persistent link: https://www.econbiz.de/10014321942
Saved in:
3
Digital brand content : underlying nature and rationales of a hybrid marketing practice
Arrivé, Sandra
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 340-354
Persistent link: https://www.econbiz.de/10013370881
Saved in:
4
Psychological ownership towards online brand communities driving brand engagement : a visitors' perspective
Kumar, Jitender
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 355-388
Persistent link: https://www.econbiz.de/10013370883
Saved in:
5
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
6
Houdini's magical marketing strategies
Weinstein, Art
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 691-702
Persistent link: https://www.econbiz.de/10013492881
Saved in:
7
A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.
;
Pervan, Simon J.
;
Johnson, Lester W.
- In:
Journal of strategic marketing
26
(
2018
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Saved in:
8
Antecedents of value co-creation activities for online fashion brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
Saved in:
9
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
10
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
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