//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Business horizons"
~isPartOf:"Marketing intelligence & planning"
~subject:"Brand architecture"
~subject:"Internet marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"branding"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand architecture
Internet marketing
Brand management
155
Markenführung
155
Brand image
81
Consumer behaviour
81
Konsumentenverhalten
81
Markenimage
81
Brand
63
Markenartikel
61
Beziehungsmarketing
38
Relationship marketing
38
Social Web
36
Social web
36
Online-Marketing
34
Social media
16
Advertising effects
15
Marketing management
15
Marketingmanagement
15
Werbewirkung
15
Corporate reputation
13
Firmenimage
13
Branding
11
HR marketing
11
Personalmarketing
11
Corporate culture
10
Unternehmenskultur
10
Brand loyalty
9
Customer integration
9
Designation of origin
9
Herkunftsbezeichnung
9
Kundenintegration
9
Luxury goods
8
Luxusgüter
8
China
7
Emerging economies
7
International marketing
7
Internationales Marketing
7
Markenarchitektur
7
Schwellenländer
7
more ...
less ...
Online availability
All
Undetermined
26
Type of publication
All
Article
40
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
41
Aufsatz in Zeitschrift
41
Conference paper
2
Konferenzbeitrag
2
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
41
Author
All
Rosenthal, Benjamin
2
Sashittal, Hemant Chaitanya
2
Alwi, Sharifah
1
Baghi, Ilaria
1
Balagué, Christine
1
Bartsch, Silke
1
Borin, Norm
1
Botha, Elsamari
1
Breazeale, Michael
1
Brito, Eliane P. Z.
1
Brito, Eliane Pereira Zamith
1
Bruning, Patrick F.
1
Casidy, Riza
1
Cawsey, Timothy
1
Chauhan, Abhishek
1
Cova, Bernard
1
Dass, Mayukh
1
DeMar, Michael
1
Dimitriadis, Sergios
1
Driesener, Carl Barrie
1
Esfidani, Mohammad Rahim
1
Eshghi, Abdolreza
1
Esmark Jones, Carol L.
1
Eugene Cheng-xi Aw
1
Fernando, Angeline Gautami
1
Ferreira, João J. M.
1
France, Cassandra
1
Gabrielli, Veronica
1
Gamboa, Ana Margarida
1
Gaur, Sanjaya Singh
1
Gonçalves, Helena Martins
1
Grace, Debra
1
Göbel, Fabian
1
Habibi, Fatemeh
1
Hodis, Monica
1
Hudson, Sarah
1
Iglesias, Oriol
1
Ind, Nicholas
1
Irigaray, Hélio Arthur Reis
1
Ismail, Shahril Azwan
1
more ...
less ...
Published in...
All
Business horizons
Marketing intelligence & planning
Journal of business research : JBR
106
The journal of brand management : an international journal
92
The journal of product & brand management
60
International journal of internet marketing and advertising : IJIMA
50
Journal of retailing and consumer services
41
European journal of marketing : EJM
37
SpringerLink / Bücher
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of marketing communications
29
Journal of promotion management : innovations in planning and applied research
28
International journal of advertising : the review of marketing communications
23
Industrial marketing management : the international journal for industrial and high-tech firms
19
Cogent business & management
17
Journal of promotion management : JPM
17
Tourism management : research, policies, practice
16
Journal of internet commerce
15
Corporate communications : an international journal
14
Journal of marketing management : MM
13
Asia Pacific journal of marketing and logistics
12
Journal of advertising research
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Journal of strategic marketing
12
International journal of electronic marketing and retailing : IJEMR
11
International journal of hospitality management
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International studies of management and organization
11
Journal of fashion marketing and management
11
Psychology & marketing
11
Journal of marketing
10
Social Branding : Strategien - Praxisbeispiele - Perspektiven
10
Corporate reputation review : an international journal
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of the Academy of Marketing Science
9
Springer eBook Collection
9
European journal of marketing
8
Innovatives Markenmanagement
8
International journal of consumer studies
8
more ...
less ...
Source
All
ECONIS (ZBW)
41
Showing
1
-
10
of
41
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
2
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
3
Non-dyadic human-robot interactions and online brand communities
Lima, Vitor
;
Zanini, Marco Tulio
;
Irigaray, Hélio …
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 724-737
Persistent link: https://www.econbiz.de/10013393525
Saved in:
4
Rise and fall of interactions with brand communities
Moghaddam, Saeed Arablooye
;
Esfidani, Mohammad Rahim
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 772-786
Persistent link: https://www.econbiz.de/10013393541
Saved in:
5
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
6
Customer brand co-creation on social media : a systematic review
Le Quynh Hoa
;
Phan Tan Luc
;
Thu Hang Hoang
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1038-1053
Persistent link: https://www.econbiz.de/10013393642
Saved in:
7
History matters : the role of history in corporate brand strategy
Iglesias, Oriol
;
Ind, Nicholas
;
Schultz, Majken
- In:
Business horizons
63
(
2020
)
1
,
pp. 51-60
Persistent link: https://www.econbiz.de/10012162016
Saved in:
8
Employee brand engagement on social media : managing optimism and commonality
Pitt, Christine S.
;
Botha, Elsamari
;
Ferreira, João J. M.
- In:
Business horizons
61
(
2018
)
4
,
pp. 635-642
Persistent link: https://www.econbiz.de/10011883636
Saved in:
9
The concept of online corporate brand experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
10
Social media brand building strategies in B2B companies
Cawsey, Timothy
;
Rowley, Jennifer
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 754-776
Persistent link: https://www.econbiz.de/10011571179
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->