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~isPartOf:"Business horizons"
~isPartOf:"Marketing intelligence & planning"
~subject:"Internet marketing"
~subject:"Unternehmenskultur"
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Internet marketing
Unternehmenskultur
Brand management
155
Markenführung
155
Brand image
81
Consumer behaviour
81
Konsumentenverhalten
81
Markenimage
81
Brand
63
Markenartikel
61
Beziehungsmarketing
38
Relationship marketing
38
Social Web
36
Social web
36
Online-Marketing
34
Social media
16
Advertising effects
15
Marketing management
15
Marketingmanagement
15
Werbewirkung
15
Corporate reputation
13
Firmenimage
13
Branding
11
HR marketing
11
Personalmarketing
11
Corporate culture
10
Brand loyalty
9
Customer integration
9
Designation of origin
9
Herkunftsbezeichnung
9
Kundenintegration
9
Brand architecture
8
Luxury goods
8
Luxusgüter
8
China
7
Emerging economies
7
International marketing
7
Internationales Marketing
7
Markenarchitektur
7
Schwellenländer
7
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44
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2
Rosenthal, Benjamin
2
Sashittal, Hemant Chaitanya
2
Abdullah, Zulhamri
1
Alwi, Sharifah
1
Bagozzi, Richard P.
1
Balagué, Christine
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Bruning, Patrick F.
1
Casidy, Riza
1
Cawsey, Timothy
1
Chauhan, Abhishek
1
Cova, Bernard
1
Dass, Mayukh
1
DeMar, Michael
1
Dimitriadis, Sergios
1
Driesener, Carl Barrie
1
Eriksson, Theresa
1
Esfidani, Mohammad Rahim
1
Eshghi, Abdolreza
1
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1
Eugene Cheng-xi Aw
1
Fedorenko, Ivan
1
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1
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1
France, Cassandra
1
Gamboa, Ana Margarida
1
Gaur, Sanjaya Singh
1
Ghose, Kamal
1
Gonçalves, Helena Martins
1
Grace, Debra
1
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1
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Business horizons
Marketing intelligence & planning
Journal of business research : JBR
105
The journal of brand management : an international journal
60
The journal of product & brand management
53
International journal of internet marketing and advertising : IJIMA
50
Journal of retailing and consumer services
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of marketing communications
29
Journal of promotion management : innovations in planning and applied research
28
European journal of marketing : EJM
24
SpringerLink / Bücher
24
International journal of advertising : the review of marketing communications
23
Journal of promotion management : JPM
17
Cogent business & management
16
Journal of internet commerce
15
Journal of marketing management : MM
15
Tourism management : research, policies, practice
15
Industrial marketing management : the international journal for industrial and high-tech firms
13
International journal of hospitality management
12
Journal of advertising research
12
Journal of marketing
12
International journal of electronic marketing and retailing : IJEMR
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Psychology & marketing
11
Springer eBook Collection
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of fashion marketing and management
10
Social Branding : Strategien - Praxisbeispiele - Perspektiven
10
Asia Pacific journal of marketing and logistics
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of strategic marketing
9
Corporate communications : an international journal
8
European journal of marketing
8
International journal of consumer studies
8
International journal of sports marketing & sponsorship
8
International journal of technology marketing : IJTMkt
8
Journal of global marketing
8
Journal of international consumer marketing
8
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1
Crafting a paying-it-forward mindset in business : five principles for a competitive employer
branding
advantage
Eriksson, Theresa
;
Näppä, Anna
;
Robertson, Jeandri
- In:
Business horizons
66
(
2023
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10013534394
Saved in:
2
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
3
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
4
Storytelling is not just for marketing : cultivating a storytelling culture throughout the organization
Kemp, April
;
Gravois, Renée
;
Syrdal, Holly
;
McDougal, …
- In:
Business horizons
66
(
2023
)
3
,
pp. 313-324
Persistent link: https://www.econbiz.de/10014304266
Saved in:
5
Five naming strategies to help tell your organization's story
Bendell, Bari L.
;
Kristal, Emma K.
- In:
Business horizons
66
(
2023
)
3
,
pp. 387-404
Persistent link: https://www.econbiz.de/10014304276
Saved in:
6
Non-dyadic human-robot interactions and online brand communities
Lima, Vitor
;
Zanini, Marco Tulio
;
Irigaray, Hélio …
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 724-737
Persistent link: https://www.econbiz.de/10013393525
Saved in:
7
Rise and fall of interactions with brand communities
Moghaddam, Saeed Arablooye
;
Esfidani, Mohammad Rahim
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 772-786
Persistent link: https://www.econbiz.de/10013393541
Saved in:
8
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
9
Customer brand co-creation on social media : a systematic review
Le Quynh Hoa
;
Phan Tan Luc
;
Thu Hang Hoang
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1038-1053
Persistent link: https://www.econbiz.de/10013393642
Saved in:
10
History matters : the role of history in corporate brand strategy
Iglesias, Oriol
;
Ind, Nicholas
;
Schultz, Majken
- In:
Business horizons
63
(
2020
)
1
,
pp. 51-60
Persistent link: https://www.econbiz.de/10012162016
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