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~isPartOf:"Psychology & marketing"
~subject:"Consumer behaviour"
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Search: subject:"Virtual reality"
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Consumer behaviour
Virtual reality
40
Virtuelle Realität
39
Konsumentenverhalten
19
Social Web
16
Social web
16
augmented reality
12
virtual reality
9
Virtual organization
8
Virtuelle Organisation
8
Augmented reality
6
Virtual team
6
Virtuelles Team
6
Internet marketing
5
Online-Marketing
5
Beziehungsmarketing
4
Marketing management
4
Marketingmanagement
4
Relationship marketing
4
Viral marketing
4
Virales Marketing
4
Advertising effects
3
Artificial intelligence
3
Brand
3
Brand management
3
COVID-19
3
Coronavirus
3
E-commerce
3
Electronic Commerce
3
Künstliche Intelligenz
3
Markenartikel
3
Markenführung
3
Technischer Fortschritt
3
Technological change
3
Werbewirkung
3
customer experience
3
enjoyment
3
marketing
3
Advertising
2
Brand image
2
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9
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6
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Article
19
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19
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19
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English
19
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Rauschnabel, Philipp A.
4
Hüttl-Maack, Verena
2
Ahn, Sun Joo
1
Ahuvia, Aaron C.
1
Alalwan, Ali A.
1
Balakrishnan, Janarthanan
1
Barhorst, Jennifer Brannon
1
Barnes, Stuart J.
1
Barta, Sergio
1
Belk, Russell W.
1
Berman, Barry
1
Biocca, Frank
1
Bodur, H. Onur
1
Branca, Generoso
1
Buhalis, Dimitrios
1
Bélisle, Jean-François
1
Camus, Sandra
1
Chan, Kimmy Wa
1
Cheah, Isaac
1
Chylinski, Mathew
1
Daugherty, Terry
1
Dutot, Vincent
1
Dwivedi, Yogesh Kumar
1
Felix, Reto
1
Filieri, Raffaele
1
Flavián Blanco, Carlos
1
Gatter, Shirin
1
Gaur, Sanjaya Singh
1
Gustafsson, Anders
1
Heller, Jonas
1
Hilken, Tim
1
Hinsch, Christian
1
Hollensen, Svend
1
Hughes, David Laurie
1
Jain, Varsha
1
Kapitan, Sommer
1
Keeling, Debbie I.
1
Kim, Jooyoung
1
Koles, Bernadett
1
Krey, Nina
1
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Business horizons
Psychology & marketing
Journal of business research : JBR
38
Journal of retailing and consumer services
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
International journal of retail and distribution management
9
Technological forecasting & social change : an international journal
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Tourism management : research, policies, practice
7
Cogent business & management
6
International journal of consumer studies
6
International journal of internet marketing and advertising : IJIMA
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Journal of consumer behaviour
5
Journal of marketing management : MM
5
Marketing intelligence & planning
5
Electronic commerce research
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of internet commerce
4
Journal of management information systems : JMIS
4
Journal of promotion management : innovations in planning and applied research
4
Journal of service management
4
The international review of retail, distribution and consumer research
4
Asia Pacific journal of marketing and logistics
3
Information systems research : ISR
3
International journal of electronic commerce : IJEC
3
International journal of hospitality management
3
International journal of retail & distribution management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of retailing
3
Journal of strategic marketing
3
Journal of travel and tourism marketing
3
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
2
Arbeitspapier / HHL, Leipzig Graduate School of Management
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
European Journal of Marketing
2
European journal of marketing
2
Information systems and e-business management : ISeB
2
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ECONIS (ZBW)
19
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1
Virtual is so real! : consumers' evaluation of product packaging in
virtual
reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
2
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
3
Embodiment, immersion, and enjoyment in
virtual
reality
marketing experiences
Leveau, Pierre-Henry
;
Camus, Sandra
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
Saved in:
4
How to strategically choose or combine augmented and
virtual
reality
for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
5
Exploring mental time travel experiences and their influence on behavioral intentions and learning
Barhorst, Jennifer Brannon
;
Krey, Nina
;
McLean, Graeme J.
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1615-1633
Persistent link: https://www.econbiz.de/10014338309
Saved in:
6
The role of emotions in augmented reality
Soon, Pei-Shan
;
Lim, Weng Marc
;
Gaur, Sanjaya Singh
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2387-2412
Persistent link: https://www.econbiz.de/10014432408
Saved in:
7
When reality backfires : product evaluation context and the effectiveness of augmented reality in e-commerce
Pfaff, Alexander
;
Spann, Martin
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2413-2427
Persistent link: https://www.econbiz.de/10014432410
Saved in:
8
Can augmented reality satisfy consumers' need for touch?
Gatter, Shirin
;
Hüttl-Maack, Verena
;
Rauschnabel, …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10012817127
Saved in:
9
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
10
Simulated satiation through reality-enhancing technology
Pala, Erol
;
Kapitan, Sommer
;
Van Esch, Patrick
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 483-494
Persistent link: https://www.econbiz.de/10012817121
Saved in:
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