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Search: subject:"Beziehungsmarketing"
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Beziehungsmarketing
159
Relationship marketing
159
Consumer behaviour
79
Konsumentenverhalten
79
Dienstleistungsqualität
56
Service quality
56
Customer satisfaction
52
Kundenzufriedenheit
52
Social Web
23
Social web
23
Brand management
19
Markenführung
19
Internet marketing
16
Marketing management
16
Marketingmanagement
16
Online-Marketing
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USA
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Beschwerdemanagement
15
Complaint management
15
Customer integration
15
Kundenintegration
15
Lieferantenmanagement
15
Supplier relationship management
15
Customer service
13
Kundenservice
13
Brand image
12
Markenimage
12
Betriebliche Wertschöpfung
11
Brand
11
Social media
11
Value creation
11
loyalty
11
Confidence
10
Customer value
10
Einzelhandel
10
Kundenwert
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satisfaction
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Article
159
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158
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158
Conference paper
4
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4
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English
159
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Pitt, Leyland F.
4
Berthon, Pierre R.
3
Campbell, Colin L.
3
Greene, Henry
3
Leisen Pollack, Birgit
3
Prentice, Catherine
3
Rho, Taeseok
3
Thaichon, Park
3
Torres, Ivonne M.
3
Watson, Richard T.
3
Zúñiga, Miguel Ángel
3
Berman, Barry
2
Berry, Leonard L.
2
Choi, Beom Joon
2
Eisingerich, Andreas B
2
Ferraro, Carla
2
Ford, Robert C.
2
Gulas, Charles S.
2
Haenlein, Michael
2
Honeycutt, Earl D.
2
Jap, Sandy D.
2
Jelinek, Ronald
2
Madadi, Rozbeh
2
Mattila, Anna S.
2
Mavrommatis, Alexis
2
Melancon, Joanna Phillips
2
Plangger, Kirk
2
Quach, Sara
2
Sands, Sean
2
Sheehan, Norman T.
2
Shin, Hyunju
2
Smith, Katherine Taken
2
Smith, L. Murphy
2
Suh, Munshik
2
Tran, Trang P.
2
Abratt, Russell
1
Adjei, Mavis T.
1
Aga, Mehmet
1
Aggarwal, Praveen
1
Ahn, Jinwoo
1
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Business horizons
Services marketing quarterly
Journal of business research : JBR
624
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
398
International journal of hospitality management
280
SpringerLink / Bücher
259
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
161
International journal of electronic customer relationship management : IJECRM
149
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
Gabler Edition Wissenschaft
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
102
The journal of brand management : an international journal
101
Cogent business & management
100
Psychology & marketing
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Service business
84
Journal of marketing management : MM
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
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ECONIS (ZBW)
159
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1
Service agent driven co-created caring in chat-based customer service encounters
Heinonen, Johanna
;
Sthapit, Erose
- In:
Services marketing quarterly
45
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014513536
Saved in:
2
Exploring antecedents and outcomes of customer engagement among elite football fans
Winell, Erik
- In:
Services marketing quarterly
44
(
2023
)
2/3
,
pp. 167-187
Persistent link: https://www.econbiz.de/10014320367
Saved in:
3
A framework to improve the digital customer experience in complex services
Kandil, Omnia
;
Dessart, Laurence
;
Standaert, Willem
; …
- In:
Services marketing quarterly
45
(
2024
)
1
,
pp. 25–54
Persistent link: https://www.econbiz.de/10014513537
Saved in:
4
Building a competitive advantage based on transparency : when and why does transparency matter for corporate social responsibility?
Liu, Yeyi
;
Heinberg, Martin
;
Huang, Xuan
;
Eisingerich, …
- In:
Business horizons
66
(
2023
)
4
,
pp. 517-527
Persistent link: https://www.econbiz.de/10014333502
Saved in:
5
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
6
The nexus among mobile-app quality (M-app-QUAL), brand relationship, brand advocacy, and brand equity in the retail industry
Chowdhury, Fairuz
;
Swaminathan, Srinivasan
- In:
Services marketing quarterly
44
(
2023
)
4
,
pp. 277-308
Persistent link: https://www.econbiz.de/10014418062
Saved in:
7
The differential impact of e-service quality's dimensions on trust and loyalty of retail bank customers in an emerging market
Shaikh, Ateeque
;
Banerjee, Shubhomoy
;
Singh, Baljeet
- In:
Services marketing quarterly
44
(
2023
)
2/3
,
pp. 121-141
Persistent link: https://www.econbiz.de/10014320365
Saved in:
8
The role of customer complaint management on switching intention and customer exit in fitness centers
Campos, Pimenta, Marco Tulio
;
Mesquita, José Marcos …
- In:
Services marketing quarterly
44
(
2023
)
1
,
pp. 51-72
Persistent link: https://www.econbiz.de/10013546191
Saved in:
9
I deserve that deal! : effects of new customer exclusive promotions on existing service customers
Gardner, Mary Jane
;
Melancon, Joanna Phillips
- In:
Services marketing quarterly
44
(
2023
)
1
,
pp. 73-102
Persistent link: https://www.econbiz.de/10013546192
Saved in:
10
Well-timed social-emotional support can enhance consumer-to-business relationships
Raciti, Maria M.
- In:
Services marketing quarterly
43
(
2022
)
1
,
pp. 17-31
Persistent link: https://www.econbiz.de/10012801853
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