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~isPartOf:"The journal of consumer marketing"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Brand management"
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Beziehungsmarketing
Brand management
104
Markenführung
104
Consumer behaviour
63
Konsumentenverhalten
63
Brand image
57
Markenimage
57
Brand
54
Markenartikel
52
Relationship marketing
24
Social Web
21
Social web
21
Internet marketing
17
Online-Marketing
17
Advertising effects
12
Werbewirkung
12
Branding
10
Marketing management
9
Marketingmanagement
9
Social media
9
Brands
8
USA
7
United States
7
Personality psychology
6
Persönlichkeitspsychologie
6
Advertising
5
Brand extension
5
Corporate culture
5
International marketing
5
Internationales Marketing
5
Markentransfer
5
Unternehmenskultur
5
Brand loyalty
4
Brand personality
4
Brand strategy
4
Confidence
4
Customer integration
4
Handelsmarke
4
Kundenintegration
4
Luxury goods
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24
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Veloutsou, Cleopatra
2
Abratt, Russell
1
Astakhova, Marina
1
Bal, Anjali S.
1
Bendixen, Michael
1
Berthon, Pierre R.
1
Boon, Edward
1
Breazeale, Michael
1
Brito, Eliane P. Z.
1
Brown, Terrence E.
1
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1
Cao, Jia Jocelyn
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Castaño, Raquel
1
Dass, Mayukh
1
Descotes, Raluca Mogos
1
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1
Eisingerich, Andreas B
1
Esmark Jones, Carol L.
1
Fedorenko, Ivan
1
Fetscherin, Marc
1
Gamboa, Ana Margarida
1
Gillingwater, Richard
1
Gonçalves, Helena Martins
1
Gould, A. Noel
1
Gurău, Călin
1
Guzman, Francisco
1
Hamilton, Mitchell
1
Hanna, Richard
1
Jap, Sandy D.
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Johnson, Ray
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Kennedy, Eric
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Kumar, Shivina
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Liu, Annie H.
1
Mateus, Inês
1
McAlonan, Alan
1
Merlo, Omar
1
Mills, Adam J.
1
Pauwels-Delassus, Veronique
1
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1
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Business horizons
The journal of consumer marketing
Journal of business research : JBR
132
Journal of retailing and consumer services
103
The journal of product & brand management
99
The journal of brand management : an international journal
83
International journal of hospitality management
42
Industrial marketing management : the international journal for industrial and high-tech firms
28
Asia Pacific journal of marketing and logistics
27
International journal of internet marketing and advertising : IJIMA
27
SpringerLink / Bücher
27
Cogent business & management
26
Marketing intelligence & planning
26
Psychology & marketing
26
Journal of promotion management : innovations in planning and applied research
25
European journal of marketing : EJM
22
International journal of contemporary hospitality management
21
Journal of strategic marketing
21
Journal of hospitality marketing & management
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of travel and tourism marketing
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of marketing
15
Journal of marketing communications
13
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
13
The journal of services marketing
13
European journal of marketing
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of service management
12
The journal of business & industrial marketing
12
Global business review
11
International journal of market research
11
Journal of fashion marketing and management
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of marketing analytics : JMA
11
Journal of marketing management : MM
11
Journal of the Academy of Marketing Science
11
Tourism management : research, policies, practice
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ECONIS (ZBW)
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1
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
2
Building a human brand : brand anthropomorphism unravelled
Portal, Sivan
;
Abratt, Russell
;
Bendixen, Michael
- In:
Business horizons
61
(
2018
)
3
,
pp. 367-374
Persistent link: https://www.econbiz.de/10011866290
Saved in:
3
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
4
How virtual brand community traces may increase fan engagement in brand pages
Rosenthal, Benjamin
;
Brito, Eliane P. Z.
- In:
Business horizons
60
(
2017
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011757125
Saved in:
5
Brand experience and customer citizenship behavior : the role of brand relationship quality
Xie, Lishan
;
Poon, Patrick
;
Zhang, Wenxuan
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 268-280
Persistent link: https://www.econbiz.de/10011694840
Saved in:
6
Managing mergers : why people first can improve brand and IT consolidations
Jap, Sandy D.
;
Gould, A. Noel
;
Liu, Annie H.
- In:
Business horizons
60
(
2017
)
1
,
pp. 123-134
Persistent link: https://www.econbiz.de/10011771639
Saved in:
7
Actual and ideal-self congruence and dual brand passion
Astakhova, Marina
;
Swimberghe, Krist R.
;
Wooldridge, …
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 664-672
Persistent link: https://www.econbiz.de/10011808335
Saved in:
8
Crowded identity : managing crowdsourcing initiatives to maximize value for participants through identity creation
Fedorenko, Ivan
;
Berthon, Pierre R.
;
Rabinovich, Tamara
- In:
Business horizons
60
(
2017
)
2
,
pp. 155-165
Persistent link: https://www.econbiz.de/10011653551
Saved in:
9
Seeking funding in order to sell : crowdfunding as a marketing tool
Brown, Terrence E.
;
Boon, Edward
;
Pitt, Leyland F.
- In:
Business horizons
60
(
2017
)
2
,
pp. 189-195
Persistent link: https://www.econbiz.de/10011653644
Saved in:
10
Crowdsourcing and brand control
Bal, Anjali S.
;
Weidner, Kelly
;
Hanna, Richard
;
Mills, …
- In:
Business horizons
60
(
2017
)
2
,
pp. 219-228
Persistent link: https://www.econbiz.de/10011653692
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