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~isPartOf:"Business horizons"
~subject:"Beziehungsmarketing"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
Strategic management
91
Strategisches Management
91
Relationship marketing
68
USA
64
United States
64
Consumer behaviour
58
Konsumentenverhalten
58
Innovation management
56
Innovationsmanagement
56
Corporate Social Responsibility
55
Corporate social responsibility
55
Innovation
55
Brand management
52
Markenführung
52
Business ethics
51
Führungsstil
51
Leadership style
51
Unternehmensethik
51
Social Web
49
Social web
49
Führungskräfte
48
Managers
48
Organizational change
48
Organisatorischer Wandel
47
Lieferkette
45
Marketing management
45
Marketingmanagement
45
Supply chain
45
Corporate culture
39
Unternehmenskultur
39
Human Resource Management
36
Personalmanagement
36
Risikomanagement
35
Risk management
35
Leadership
33
Internet marketing
31
Online-Marketing
31
Crisis management
30
Krisenmanagement
30
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Undetermined
32
Type of publication
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Article
68
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Article in journal
68
Conference paper
4
Konferenzbeitrag
4
Interview
1
Language
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English
68
Author
All
Pitt, Leyland F.
4
Berthon, Pierre R.
3
Campbell, Colin L.
3
Watson, Richard T.
3
Berman, Barry
2
Eisingerich, Andreas B
2
Ferraro, Carla
2
Ford, Robert C.
2
Haenlein, Michael
2
Jap, Sandy D.
2
Jelinek, Ronald
2
Mavrommatis, Alexis
2
Plangger, Kirk
2
Sands, Sean
2
Sheehan, Norman T.
2
Abratt, Russell
1
Atilla, E. Asuman
1
Bal, Anjali S.
1
Bendixen, Michael
1
Berry, Leonard L.
1
Bettencourt, Lance A.
1
Bitner, Mary Jo
1
Blocker, Christopher P.
1
Boon, Edward
1
Breazeale, Michael
1
Brito, Eliane P. Z.
1
Brohman, M. Kathryn
1
Brown, Stephen Walter
1
Brown, Terrence E.
1
Bruni-Bossio, Vince
1
Bruni-Bossio, Vincent
1
Cabiddu, Francesca
1
Cao, Jia Jocelyn
1
Chen, Houn-Gee
1
Chi, Youngsuk
1
Ciechanowski, Leon
1
Collier, David A.
1
Contreras Ramírez, Germán
1
Couto, João Pedro Almeida
1
Cullinane, Joe
1
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Business horizons
Journal of business research : JBR
645
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
191
The service industries journal
187
Journal of the Academy of Marketing Science
171
Journal of strategic marketing
168
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
111
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Marketing intelligence & planning
105
Journal of retailing
103
Cogent business & management
102
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
European journal of marketing : EJM
95
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
The international review of retail, distribution and consumer research
74
Journal of financial services marketing : JFSM
70
International journal of retail & distribution management
68
European journal of operational research : EJOR
66
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
66
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ECONIS (ZBW)
68
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1
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
2
Triadic relationships in healthcare
Atilla, E. Asuman
;
Steward, Michelle
;
Wu, Zhaohui
; …
- In:
Business horizons
61
(
2018
)
2
,
pp. 221-228
Persistent link: https://www.econbiz.de/10011809056
Saved in:
3
Building a competitive advantage based on transparency : when and why does transparency matter for corporate social responsibility?
Liu, Yeyi
;
Heinberg, Martin
;
Huang, Xuan
;
Eisingerich, …
- In:
Business horizons
66
(
2023
)
4
,
pp. 517-527
Persistent link: https://www.econbiz.de/10014333502
Saved in:
4
How small service failures drive customer defection : introducing the concept of microfailures
Sands, Sean
;
Campbell, Colin L.
;
Shedd, Lois
;
Ferraro, Carla
- In:
Business horizons
63
(
2020
)
4
,
pp. 573-584
Persistent link: https://www.econbiz.de/10012287580
Saved in:
5
Loyalty or lethargy? : keeping sellers committed, not entrenched
Jelinek, Ronald
- In:
Business horizons
64
(
2021
)
1
,
pp. 61-71
Persistent link: https://www.econbiz.de/10012494566
Saved in:
6
Circle mapping your firm's growth strategy
Bruni-Bossio, Vincent
;
Sheehan, Norman T.
;
Willness, …
- In:
Business horizons
61
(
2018
)
2
,
pp. 285-296
Persistent link: https://www.econbiz.de/10011809172
Saved in:
7
From data to action : how marketers can leverage AI
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
;
Tsao, …
- In:
Business horizons
63
(
2020
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
Saved in:
8
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
9
The differential treatment of women during service recovery : how perceived social power affects consumers' postfailure compensation
Cummings, Krista Hill
;
Seitchik, Allison E.
- In:
Business horizons
63
(
2020
)
5
,
pp. 647-658
Persistent link: https://www.econbiz.de/10012301448
Saved in:
10
The friend or foe fallacy : why your best customers may not need your friendship
Dalsace, Frédéric
;
Jap, Sandy D.
- In:
Business horizons
60
(
2017
)
4
,
pp. 483-493
Persistent link: https://www.econbiz.de/10011707738
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