//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Business horizons"
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: ("Competition policy" OR "EU" OR "International trade" OR "Merger control" OR "Trade policy" OR "USA") AND NOT isPartOf:Intereconomics
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
USA
594
Vereinigte Staaten
470
United States
179
Betriebsführung
161
Führungskräfte
109
Strategic management
101
Strategisches Management
101
Innovation
97
Social Web
90
Social web
90
Konsumentenverhalten
85
Managers
71
Beziehungsmarketing
69
Relationship marketing
69
Betriebsleiter
65
Betriebsorganisation
65
Unternehmensgründung
65
Business start-up
64
Betriebsplanung
61
Entrepreneurship
59
Internet marketing
57
Online-Marketing
57
Corporate social responsibility
56
Innovation management
56
Innovationsmanagement
56
China
55
Corporate Social Responsibility
55
Business ethics
53
Brand management
52
Markenführung
52
Unternehmensethik
52
Entrepreneurship approach
51
Führungsstil
51
Leadership style
51
Organizational change
49
Corporate culture
48
Marketing management
48
Marketingmanagement
48
Organisatorischer Wandel
48
more ...
less ...
Online availability
All
Undetermined
52
Type of publication
All
Article
85
Type of publication (narrower categories)
All
Article in journal
84
Aufsatz in Zeitschrift
84
Conference paper
2
Konferenzbeitrag
2
Language
All
English
85
Author
All
Pitt, Leyland F.
5
Berthon, Pierre R.
4
Campbell, Colin L.
4
Robson, Karen
4
Berman, Barry
3
Chaudhry, Peggy E.
3
Mangold, W. Glynn
3
McCarthy, Ian P.
3
Plangger, Kirk
3
Berry, Leonard L.
2
Cesareo, Ludovica
2
Eisingerich, Andreas B
2
Faulds, David J.
2
Ferraro, Carla
2
Ford, Robert C.
2
Hanna, Richard
2
Kietzmann, Jan H.
2
Mavrommatis, Alexis
2
Mills, Adam J.
2
Sands, Sean
2
Stöttinger, Barbara
2
Treen, Emily
2
Watson, Richard T.
2
Wilson, Matthew
2
Abratt, Russell
1
Andonova, Yana G.
1
Apostol, Sergio Antonio G.
1
Bahaee, Mahmood
1
Bal, Anjali S.
1
Bendixen, Michael
1
Berthon, Jean-Paul
1
Beverland, Michael
1
Bhattacharya, C. B.
1
Borin, Norm
1
Botha, Elsamari
1
Braun, Corina
1
Breazeale, Michael
1
Brito, Eliane P. Z.
1
Bruning, Patrick F.
1
Cao, Jia Jocelyn
1
more ...
less ...
Published in...
All
Business horizons
Management science : journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
Working paper / National Bureau of Economic Research, Inc.
250
Journal of consumer research : JCR ; an interdisciplinary bimonthly
148
European research studies
102
Journal of business research : JBR
81
Journal of retailing and consumer services
81
Psychology & marketing
66
Management information systems : mis quarterly
64
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
62
NBER working paper series
62
International journal of consumer studies
60
Journal of fashion marketing and management
57
The journal of consumer marketing
55
International journal of hospitality management
53
Journal of international trade & commerce
52
Operations research
47
American journal of agricultural economics
44
Journal of consumer affairs : official publication of the American Council on Consumer Interests
43
Journal of international consumer marketing
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The American economic review
38
Discussion paper / Centre for Economic Policy Research
36
International journal of retail & distribution management
36
Journal of food products marketing
36
Working papers / TSE : WP
36
Working paper series / European Central Bank
35
IEEE transactions on engineering management : EM
34
Journal of marketing theory and practice
34
Decision sciences : DS
32
Journal of hospitality marketing & management
32
International journal of sport management and marketing : IJSMM
31
Sport marketing quarterly : preferred journal of the Sport Marketing Association
30
Food policy : economics planning and politics of food and agriculture
29
American economic journal : a journal of the American Economic Association
28
Harvard business review : HBR
28
Journal of consumer behaviour : an international research review
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
The journal of product & brand management
27
more ...
less ...
Source
All
ECONIS (ZBW)
85
Showing
1
-
10
of
85
Sort
Relevance
Date (newest first)
Date (oldest first)
1
From data to action : how marketers can leverage AI
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
;
Tsao, …
- In:
Business horizons
63
(
2020
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
Saved in:
2
Country matters : executives weigh in on the causes and counter measures of counterfeit trade
Stumpf, Stephen A.
;
Chaudhry, Peggy E.
- In:
Business horizons
53
(
2010
)
3
,
pp. 305-314
Persistent link: https://www.econbiz.de/10003981059
Saved in:
3
Building a competitive advantage based on transparency : when and why does transparency matter for corporate social responsibility?
Liu, Yeyi
;
Heinberg, Martin
;
Huang, Xuan
;
Eisingerich, …
- In:
Business horizons
66
(
2023
)
4
,
pp. 517-527
Persistent link: https://www.econbiz.de/10014333502
Saved in:
4
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
5
Hero brands, brand heroes : how R.M. Williams inspired a cult following and created a shared sense of meaning
Cooper, Holly B.
;
Ewing, Michael
;
Campbell, Colin L.
; …
- In:
Business horizons
66
(
2023
)
3
,
pp. 405-414
Persistent link: https://www.econbiz.de/10014304277
Saved in:
6
Lessons learned from renewable electricity marketing attempts: a case study
Rundle-Thiele, Sharyn
;
Paladino, Angela
;
Apostol, …
- In:
Business horizons
51
(
2008
)
3
,
pp. 181-190
Persistent link: https://www.econbiz.de/10003732732
Saved in:
7
Why pass on viral messages? : Because they connect emotionally
Dobele, Angela
;
Lindgreen, Adam
;
Beverland, Michael
; …
- In:
Business horizons
50
(
2007
)
4
,
pp. 291-304
Persistent link: https://www.econbiz.de/10003494728
Saved in:
8
Paradoxes and mysteries in virus-infected supply chains : hidden bottlenecks, changing consumer behaviors, and other non-usual suspects
Kouvelis, Panos
- In:
Business horizons
65
(
2022
)
4
,
pp. 469-479
Persistent link: https://www.econbiz.de/10013325847
Saved in:
9
Dupe influencers exploiting social media to peddle luxury fakes
Chaudhry, Peggy E.
- In:
Business horizons
65
(
2022
)
6
,
pp. 719-727
Persistent link: https://www.econbiz.de/10013438516
Saved in:
10
Make product placement work for you : get less exposure
Neale, Michael
;
Corkindale, David
- In:
Business horizons
65
(
2022
)
2
,
pp. 149-157
Persistent link: https://www.econbiz.de/10013191927
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->