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~isPartOf:"Business horizons"
~subject:"Corporate culture"
~subject:"Social web"
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Corporate culture
Social web
Brand management
52
Markenführung
52
Brand
26
Markenartikel
24
Social Web
20
Consumer behaviour
19
Konsumentenverhalten
19
Internet marketing
17
Online-Marketing
17
Brand image
15
Markenimage
15
Beziehungsmarketing
12
Relationship marketing
12
Social media
9
Branding
8
HR marketing
8
Personalmarketing
8
Marketing management
7
Marketingmanagement
7
Advertising effects
5
Human Resource Management
5
Personalmanagement
5
Unternehmenskultur
5
Werbewirkung
5
Brand strategy
4
Crowdsourcing
4
Narrative Methode
4
Narrative method
4
Personalbeschaffung
4
Recruitment
4
Strategic management
4
Strategisches Management
4
USA
4
United States
4
Branding strategy
3
Consumer engagement
3
Corporate reputation
3
Firmenimage
3
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25
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Kohli, Chiranjeev
2
Sashittal, Hemant Chaitanya
2
Bal, Anjali S.
1
Balagué, Christine
1
Bendell, Bari L.
1
Berthon, Pierre R.
1
Boon, Edward
1
Borin, Norm
1
Botha, Elsamari
1
Breazeale, Michael
1
Brito, Eliane P. Z.
1
Brown, Terrence E.
1
Bruning, Patrick F.
1
Chen, Steven
1
Cova, Bernard
1
Dass, Mayukh
1
DeMar, Michael
1
Eriksson, Theresa
1
Esmark Jones, Carol L.
1
Fedorenko, Ivan
1
Ferreira, João J. M.
1
Gamboa, Ana Margarida
1
Gelb, Betsy D.
1
Gonçalves, Helena Martins
1
Gravois, Renée
1
Hanna, Richard
1
Hodis, Monica
1
Iglesias, Oriol
1
Ind, Nicholas
1
Jassawalla, Avan R.
1
Kapoor, Anuj
1
Kemp, April
1
Kietzmann, Jan
1
Kim, Yuna
1
Kristal, Emma K.
1
Kumar, Shivina
1
Lin, Hsin-Chen
1
Lindsey-Mullikin, Joan
1
Mangold, W. Glynn
1
Mateus, Inês
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Business horizons
Journal of business research : JBR
125
The journal of brand management : an international journal
83
The journal of product & brand management
64
Journal of retailing and consumer services
52
International journal of internet marketing and advertising : IJIMA
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of promotion management : innovations in planning and applied research
29
Journal of marketing communications
25
Journal of marketing management : MM
23
Marketing intelligence & planning
23
SpringerLink / Bücher
22
European journal of marketing : EJM
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
20
International journal of advertising : the review of marketing communications
19
Tourism management : research, policies, practice
18
Journal of internet commerce
17
Journal of marketing
17
Industrial marketing management : the international journal for industrial and high-tech firms
15
Springer eBook Collection
15
Cogent business & management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of fashion marketing and management
13
Journal of strategic marketing
13
Marketing theory
13
Springer Proceedings in Business and Economics
13
Asia Pacific journal of marketing and logistics
12
Psychology & marketing
12
Technological forecasting & social change : an international journal
12
European journal of marketing
11
International journal of electronic marketing and retailing : IJEMR
11
International journal of hospitality management
11
Journal of the Academy of Marketing Science
11
European Sport management quarterly : ESMQ
10
Journal of global marketing
10
Journal of promotion management : JPM
10
Social Branding : Strategien - Praxisbeispiele - Perspektiven
10
Corporate communications : an international journal
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
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ECONIS (ZBW)
25
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1
Crafting a paying-it-forward mindset in business : five principles for a competitive employer
branding
advantage
Eriksson, Theresa
;
Näppä, Anna
;
Robertson, Jeandri
- In:
Business horizons
66
(
2023
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10013534394
Saved in:
2
Storytelling is not just for marketing : cultivating a storytelling culture throughout the organization
Kemp, April
;
Gravois, Renée
;
Syrdal, Holly
;
McDougal, …
- In:
Business horizons
66
(
2023
)
3
,
pp. 313-324
Persistent link: https://www.econbiz.de/10014304266
Saved in:
3
Five naming strategies to help tell your organization's story
Bendell, Bari L.
;
Kristal, Emma K.
- In:
Business horizons
66
(
2023
)
3
,
pp. 387-404
Persistent link: https://www.econbiz.de/10014304276
Saved in:
4
History matters : the role of history in corporate brand strategy
Iglesias, Oriol
;
Ind, Nicholas
;
Schultz, Majken
- In:
Business horizons
63
(
2020
)
1
,
pp. 51-60
Persistent link: https://www.econbiz.de/10012162016
Saved in:
5
A Korean, a Chinese, and an Indian walk into an American bar : tapping the Asian-American goldmine
Chen, Steven
;
Kim, Yuna
;
Kohli, Chiranjeev
- In:
Business horizons
60
(
2017
)
1
,
pp. 91-100
Persistent link: https://www.econbiz.de/10011771630
Saved in:
6
Strategic personal
branding
: and how it pays off
Rangarajan, Deva
;
Gelb, Betsy D.
;
Vandaveer, Amy
- In:
Business horizons
60
(
2017
)
5
,
pp. 657-666
Persistent link: https://www.econbiz.de/10011771709
Saved in:
7
Employee brand engagement on social media : managing optimism and commonality
Pitt, Christine S.
;
Botha, Elsamari
;
Ferreira, João J. M.
- In:
Business horizons
61
(
2018
)
4
,
pp. 635-642
Persistent link: https://www.econbiz.de/10011883636
Saved in:
8
Seeking funding in order to sell : crowdfunding as a marketing tool
Brown, Terrence E.
;
Boon, Edward
;
Pitt, Leyland F.
- In:
Business horizons
60
(
2017
)
2
,
pp. 189-195
Persistent link: https://www.econbiz.de/10011653644
Saved in:
9
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
10
Crowded identity : managing crowdsourcing initiatives to maximize value for participants through identity creation
Fedorenko, Ivan
;
Berthon, Pierre R.
;
Rabinovich, Tamara
- In:
Business horizons
60
(
2017
)
2
,
pp. 155-165
Persistent link: https://www.econbiz.de/10011653551
Saved in:
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