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~isPartOf:"Business horizons"
~subject:"Digitalisierung"
~subject:"Soziale Software"
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Business horizons
Springer eBook Collection
16
SpringerLink / Bücher
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Journal of business research : JBR
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Springer Proceedings in Business and Economics
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Journal of retailing and consumer services
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Technological forecasting & social change : an international journal
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Cogent business & management
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Innovatives Markenmanagement
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International journal of technology marketing : IJTMkt
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of the Academy of Marketing Science
4
Cowles Foundation discussion paper
3
Digital strategies in a global market : navigating the Fourth Industrial Revolution
3
European journal of marketing
3
International journal of consumer studies
3
International journal of innovation and technology management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing communications
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Journal of travel and tourism marketing
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MIT sloan management review
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Management for Professionals
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... für Dummies
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Advanced digital marketing strategies in a data-driven era
2
Advances in logistics, operations, and management science (ALOMS) book series
2
Advances in marketing, customer relationship management, and e-services(AMCRMES) book series
2
Developing digital marketing : relationship perspectives
2
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
2
Electronic commerce research
2
Electronic markets : EM ; the international journal of electronic commerce and business media
2
European journal of innovation management
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European management journal
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Galileo Computing
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Handbook of research on the platform economy and the evolution of e-commerce
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ECONIS (ZBW)
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1
The digitalization triumvirate : how incumbents survive
Crittenden, Andrew B.
;
Crittenden, Victoria Lynn
; …
- In:
Business horizons
62
(
2019
)
2
,
pp. 259-266
Persistent link: https://www.econbiz.de/10011995699
Saved in:
2
What the hack? : a growth hacking taxonomy and practical applications for firms
Bohnsack, René
;
Liesner, Meike Malena
- In:
Business horizons
62
(
2019
)
6
,
pp. 799-818
Persistent link: https://www.econbiz.de/10012129197
Saved in:
3
Designing an emotional strategy : strengthening digital channel engagements
Straker, Karla
;
Wrigley, Cara
- In:
Business horizons
59
(
2016
)
3
,
pp. 339-346
Persistent link: https://www.econbiz.de/10011488399
Saved in:
4
Solving the crisis of immediacy : how digital technology can transform the customer experience
Parise, Salvatore
;
Guinan, Patricia J.
;
Kafka, Ron
- In:
Business horizons
59
(
2016
)
4
,
pp. 411-420
Persistent link: https://www.econbiz.de/10011514824
Saved in:
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