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~subject:"Konsumentenverhalten"
~subject:"Wein"
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Social Web
6
Social web
6
Consumer behaviour
5
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5
Marketingmanagement
5
Beziehungsmarketing
4
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3
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Pitt, Leyland F.
6
Berthon, Pierre R.
3
Kietzmann, Jan H.
2
McCarthy, Ian P.
2
Plangger, Kirk
2
Robson, Karen
2
Hall, Daniel
1
Hannah, David
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Business horizons
International journal of wine business research : IJWBR
7
Psychology & marketing
4
The journal of brand management : an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
International journal of technology marketing : IJTMkt
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of engineering and technology management : JET-M
1
Journal of financial services marketing : JFSM
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of retailing and consumer services
1
Journal of service theory and practice
1
Journal of strategic marketing
1
Journal of the Operational Research Society : OR
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The journal of consumer marketing
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The journal of product & brand management
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ECONIS (ZBW)
6
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1
But you promised! : managing consumers’ psychological contracts
Hannah, David
;
Treen, Emily
;
Pitt, Leyland F.
;
Berthon, …
- In:
Business horizons
59
(
2016
)
4
,
pp. 363-368
Persistent link: https://www.econbiz.de/10011514802
Saved in:
2
Game on : engaging customers and employees through gamification
Robson, Karen
;
Plangger, Kirk
;
Kietzmann, Jan H.
; …
- In:
Business horizons
59
(
2016
)
1
,
pp. 29-36
Persistent link: https://www.econbiz.de/10011422826
Saved in:
3
The secrets of secret societies : the case of wine
Hall, Daniel
;
Pitt, Leyland F.
;
Wallstrom, Asa
- In:
Business horizons
58
(
2015
)
6
,
pp. 651-658
Persistent link: https://www.econbiz.de/10011392843
Saved in:
4
Knowing what they know : a managerial perspective on consumer knowledge
Vigar-Ellis, Debbie
;
Pitt, Leyland F.
;
Berthon, Pierre R.
- In:
Business horizons
58
(
2015
)
6
,
pp. 679-685
Persistent link: https://www.econbiz.de/10011392854
Saved in:
5
Is it all a game? : understanding the principles of gamification
Robson, Karen
;
Plangger, Kirk
;
Kietzmann, Jan H.
; …
- In:
Business horizons
58
(
2015
)
4
,
pp. 411-420
Persistent link: https://www.econbiz.de/10011300887
Saved in:
6
Just when you thought it was safe to go back into the Web : marketing meets Web 2.0, social media, and creative consumers
Pitt, Leyland F.
;
Berthon, Pierre R.
- In:
Business horizons
54
(
2011
)
3
,
pp. 181-183
Persistent link: https://www.econbiz.de/10009126418
Saved in:
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