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~isPartOf:"Business horizons"
~subject:"Kundenintegration"
~subject:"Markenartikel"
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Kundenintegration
Markenartikel
Social Web
90
Social web
90
Internet marketing
44
Online-Marketing
44
Social media
37
Beziehungsmarketing
19
Brand management
19
Consumer behaviour
19
Konsumentenverhalten
19
Markenführung
19
Relationship marketing
19
Viral marketing
13
Virales Marketing
13
Marketing management
10
Marketingmanagement
10
Social network
9
Soziales Netzwerk
9
Digitalisierung
8
Digitization
8
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8
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8
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7
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7
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7
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7
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7
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6
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6
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6
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6
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5
Crisis management
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Crowdsourcing
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5
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5
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5
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9
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Article in journal
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9
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9
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Bal, Anjali S.
1
Botha, Elsamari
1
Brito, Eliane P. Z.
1
Cortimiglia, Marcelo Nogueira
1
Cova, Bernard
1
Ferreira, João J. M.
1
Hanna, Richard
1
Karahanna, Elena
1
Kietzmann, Jan
1
Liu, Qianqian
1
Martini, Antonella
1
Massa, Silvia
1
Mills, Adam J.
1
Oliveira, Daniel Thomé de
1
Park, Judy
1
Pitt, Christine S.
1
Rosenthal, Benjamin
1
Scholz, Joachim
1
Smith, Andrew N.
1
Testa, Stefania
1
Watson, Richard T.
1
Weidner, Kelly
1
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Business horizons
Journal of business research : JBR
69
Journal of retailing and consumer services
41
The journal of product & brand management
34
The journal of brand management : an international journal
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
18
Technological forecasting & social change : an international journal
17
International journal of internet marketing and advertising : IJIMA
15
Industrial marketing management : the international journal for industrial and high-tech firms
11
Journal of strategic marketing
11
Psychology & marketing
11
Journal of marketing communications
10
Journal of promotion management : innovations in planning and applied research
10
Marketing intelligence & planning
10
International journal of advertising : the review of marketing communications
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
International journal of technology marketing : IJTMkt
9
Journal of fashion marketing and management
9
Journal of internet commerce
9
Journal of marketing
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Journal of service management
9
International journal of advertising : the quarterly review of marketing communications
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Tourism management : research, policies, practice
8
Asia Pacific journal of marketing and logistics
7
International journal of electronic marketing and retailing : IJEMR
7
International journal of hospitality management
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
European journal of marketing
6
Information systems research : ISR
6
Journal of global marketing
6
Journal of marketing theory and practice
6
Marketing theory
6
Research policy : policy, management and economic studies of science, technology and innovation
6
The journal of services marketing
6
Innovation: organization & management : IOM
5
International journal of contemporary hospitality management
5
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ECONIS (ZBW)
9
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1
Employee brand engagement on social media : managing optimism and commonality
Pitt, Christine S.
;
Botha, Elsamari
;
Ferreira, João J. M.
- In:
Business horizons
61
(
2018
)
4
,
pp. 635-642
Persistent link: https://www.econbiz.de/10011883636
Saved in:
2
How virtual brand community traces may increase fan engagement in brand pages
Rosenthal, Benjamin
;
Brito, Eliane P. Z.
- In:
Business horizons
60
(
2017
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011757125
Saved in:
3
Value co-creation in web-based multisided platforms : a conceptual framework and implications for business model design
Oliveira, Daniel Thomé de
;
Cortimiglia, Marcelo Nogueira
- In:
Business horizons
60
(
2017
)
6
,
pp. 747-758
Persistent link: https://www.econbiz.de/10011771751
Saved in:
4
Crowdsourcing and brand control
Bal, Anjali S.
;
Weidner, Kelly
;
Hanna, Richard
;
Mills, …
- In:
Business horizons
60
(
2017
)
2
,
pp. 219-228
Persistent link: https://www.econbiz.de/10011653692
Saved in:
5
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
6
What women want : creation of a luxury brand
Park, Judy
- In:
Business horizons
57
(
2014
)
2
,
pp. 247-257
Persistent link: https://www.econbiz.de/10010358717
Saved in:
7
Customer co-creation projects and social media : the case of Barilla of Italy
Martini, Antonella
;
Massa, Silvia
;
Testa, Stefania
- In:
Business horizons
57
(
2014
)
3
,
pp. 425-434
Persistent link: https://www.econbiz.de/10010359469
Saved in:
8
Re-branding brand genericide
Cova, Bernard
- In:
Business horizons
57
(
2014
)
3
,
pp. 359-369
Persistent link: https://www.econbiz.de/10010359481
Saved in:
9
Unveiling user-generated content : designing websites to best present customer reviews
Liu, Qianqian
;
Karahanna, Elena
;
Watson, Richard T.
- In:
Business horizons
54
(
2011
)
3
,
pp. 231-240
Persistent link: https://www.econbiz.de/10009126407
Saved in:
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