//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Business horizons"
~subject:"Kundenintegration"
~type:"article"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Medien"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Kundenintegration
Social Web
90
Social web
90
Internet marketing
44
Online-Marketing
44
Social media
37
Beziehungsmarketing
19
Brand management
19
Consumer behaviour
19
Konsumentenverhalten
19
Markenführung
19
Relationship marketing
19
Viral marketing
13
Virales Marketing
13
Marketing management
10
Marketingmanagement
10
Social network
9
Soziales Netzwerk
9
Digitalisierung
8
Digitization
8
Public relations
8
Öffentlichkeitsarbeit
8
Brand
7
Brand image
7
E-commerce
7
Electronic Commerce
7
Markenimage
7
Facebook
6
Internet
6
Twitter
6
Virtual reality
6
Virtuelle Realität
6
Branding
5
Crisis management
5
Crowdsourcing
5
Digital platform
5
Digitale Plattform
5
Krisenmanagement
5
Markenartikel
5
Social media marketing
5
Social networks
5
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Cortimiglia, Marcelo Nogueira
1
Karahanna, Elena
1
Liu, Qianqian
1
Martini, Antonella
1
Massa, Silvia
1
Oliveira, Daniel Thomé de
1
Scholz, Joachim
1
Smith, Andrew N.
1
Testa, Stefania
1
Watson, Richard T.
1
more ...
less ...
Published in...
All
Business horizons
Journal of business research : JBR
47
Journal of retailing and consumer services
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
Technological forecasting & social change : an international journal
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
The journal of brand management : an international journal
11
Industrial marketing management : the international journal for industrial and high-tech firms
9
The journal of product & brand management
9
International journal of technology marketing : IJTMkt
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Journal of strategic marketing
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
Journal of service management
6
Marketing intelligence & planning
6
Research policy : policy, management and economic studies of science, technology and innovation
6
The journal of services marketing
6
Asia Pacific journal of marketing and logistics
5
Innovation: organization & management : IOM
5
International journal of internet marketing and advertising : IJIMA
5
International journal of networking and virtual organisations : IJNVO
5
Journal of engineering and technology management : JET-M
5
Journal of management information systems : JMIS
5
Journal of marketing management : MM
5
Journal of marketing theory and practice
5
Journal of promotion management : innovations in planning and applied research
5
Journal of service theory and practice : JSTP
5
Marketing theory
5
Technovation : the international journal of technological innovation, entrepreneurship and technology management
5
Electronic markets : EM ; the international journal of electronic commerce and business media
4
Electronic markets : the international journal on networked business
4
Information systems research : ISR
4
International journal of hospitality management
4
International journal of innovation and technology management
4
International journal of innovation management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of technology management : IJTM
4
Journal of electronic commerce research : JECR
4
Journal of fashion marketing and management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Value co-creation in web-based multisided platforms : a conceptual framework and implications for business model design
Oliveira, Daniel Thomé de
;
Cortimiglia, Marcelo Nogueira
- In:
Business horizons
60
(
2017
)
6
,
pp. 747-758
Persistent link: https://www.econbiz.de/10011771751
Saved in:
2
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim
;
Smith, Andrew N.
- In:
Business horizons
59
(
2016
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011451873
Saved in:
3
Customer co-creation projects and social media : the case of Barilla of Italy
Martini, Antonella
;
Massa, Silvia
;
Testa, Stefania
- In:
Business horizons
57
(
2014
)
3
,
pp. 425-434
Persistent link: https://www.econbiz.de/10010359469
Saved in:
4
Unveiling user-generated content : designing websites to best present customer reviews
Liu, Qianqian
;
Karahanna, Elena
;
Watson, Richard T.
- In:
Business horizons
54
(
2011
)
3
,
pp. 231-240
Persistent link: https://www.econbiz.de/10009126407
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->