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~subject:"Online-Marketing"
~type_genre:"Conference paper"
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Online-Marketing
Internet marketing
6
Social Web
6
Social web
6
Beziehungsmarketing
4
Relationship marketing
4
Social media
4
Facebook
3
Social network
3
Social networks
3
Soziales Netzwerk
3
Brand management
2
Consumer behaviour
2
Corporate communication
2
Konsumentenverhalten
2
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2
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2
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2
Backlinks
1
Brand
1
Brand marketing
1
Budget spending
1
Business performance
1
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1
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Environmental management
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Article
6
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Conference paper
Article in journal
46
Aufsatz in Zeitschrift
46
Konferenzbeitrag
6
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English
6
Author
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Cabiddu, Francesca
1
Cristóvão Veríssimo, José Manuel
1
Evaristo, Roberto
1
Floreddu, Paola Barbara
1
Gamboa, Ana Margarida
1
Gonçalves, Helena Martins
1
Lahuerta Otero, Eva
1
Mateus, Inês
1
Muñoz Gallego, Pablo A.
1
Paniagua, Jordi
1
Pereira, Hélia Gonçalves
1
Pratt, Renée M. E.
1
Salgueiro, Maria de Fátima
1
Sapena, Juan
1
Tiago, Maria Teresa Borges
1
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Business horizons
Interdisciplinary management research XVI ; 1
6
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
3
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Collaborative innovation networks : latest insights from social innovation, education, and emerging technologies research
2
Conference proceedings trends in business communication 2016
2
Neue und innovative Einnahmequellen im Spitzensport : Tagungsband zur 3. Expertentagung „Social Media Marketing im Spitzensport“
2
Selected Papers from the 10th International Conference on E-Business and Applications 2024
2
Adapting to the future : how digitalization shapes sustainable logistics and resilient supply chain management
1
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
1
Asian journal of business ethics : AJBE
1
Bridging the gap between advertising academia and practice
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Computational & mathematical organization theory
1
Contemporary issues in digital marketing
1
Dialogmarketing Perspektiven 2022/2023 : Tagungsband 15. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Economic Growth, Prosperity and Sustainability in the Economies of the Balkans and Eastern European Countries : Proceedings of the 15th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC) in Chios, Greece, 2023
1
Eurasian Business and Economics Perspectives : Proceedings of the 34th Eurasia Business and Economics Society Conference
1
Eurasian Business and Economics Perspectives : Proceedings of the 38th Eurasia Business and Economics Society Conference
1
Eurasian business perspectives : proceedings of the 26th and 27th Eurasia Business and Economics Society Conferences
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of innovation management
1
International journal of retail & distribution management
1
Journal of marketing management : MM
1
Journal of public economics
1
Marketing letters : a journal of research in marketing
1
New Dynamics in Banking and Finance : 5th International Conference on Banking and Finance Perspectives, Famagusta, Cyprus
1
New business models and institutional entrepreneurs : leading disruptive change : 6th International OFEL Conference on Governance, Management and Entrepreneurship : 13th - 14th April 2018, Dubrovnik, Croatia
1
Proceedings of the 2017 Euro-Asia Conference on Environment and CSR: Tourism, Society and Education Session ; Part 2
1
Proceedings of the 5th International Conference on Economic Management and Green Development
1
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
1
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
1
Reinventing management strategies : the design for future ; issues in marketing and finance
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
Scientific Annals of Economics and Business
1
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ECONIS (ZBW)
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1
Inside your social media ring : how to optimize online corporate reputation
Floreddu, Paola Barbara
;
Cabiddu, Francesca
;
Evaristo, …
- In:
Business horizons
57
(
2014
)
6
,
pp. 737-745
Persistent link: https://www.econbiz.de/10010433293
Saved in:
2
Click-and-mortar SMEs : attracting customers to your website
Lahuerta Otero, Eva
;
Muñoz Gallego, Pablo A.
;
Pratt, …
- In:
Business horizons
57
(
2014
)
6
,
pp. 729-736
Persistent link: https://www.econbiz.de/10010433297
Saved in:
3
Business performance and social media : love or hate?
Paniagua, Jordi
;
Sapena, Juan
- In:
Business horizons
57
(
2014
)
6
,
pp. 719-728
Persistent link: https://www.econbiz.de/10010433300
Saved in:
4
Customer loyalty through social networks : lessons from Zara on Facebook
Gamboa, Ana Margarida
;
Gonçalves, Helena Martins
- In:
Business horizons
57
(
2014
)
6
,
pp. 709-717
Persistent link: https://www.econbiz.de/10010433303
Saved in:
5
Digital marketing and social media : why bother?
Tiago, Maria Teresa Borges
;
Cristóvão Veríssimo, …
- In:
Business horizons
57
(
2014
)
6
,
pp. 703-708
Persistent link: https://www.econbiz.de/10010433306
Saved in:
6
Say yes to Facebook and get your customers involved! : relationships in a
world
of social networks
Pereira, Hélia Gonçalves
;
Salgueiro, Maria de Fátima
; …
- In:
Business horizons
57
(
2014
)
6
,
pp. 695-702
Persistent link: https://www.econbiz.de/10010433309
Saved in:
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