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Marketing management
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Business horizons
Journal of marketing
21
Journal of business research : JBR
20
Industrial marketing management : the international journal for industrial and high-tech firms
14
European journal of marketing : EJM
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of advertising research
10
Journal of marketing management : MM
10
Harvard business review : HBR
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
Journal of marketing communications
8
Journal of the Academy of Marketing Science
8
Journal of marketing theory and practice
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Series / American Marketing Association
7
The journal of business & industrial marketing
7
American journal of agricultural economics
6
Australasian marketing journal
6
Journal of business strategy
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
MSI reports : working paper series
6
Marketing intelligence & planning
6
Psychology & marketing
6
The journal of brand management : an international journal
6
AMA educators' proceedings
5
AMS review : official publication of the Academy of Marketing Science
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of marketing research : JMR
5
Management international review : mir ; journal of international business
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Marketing theory
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Report / Marketing Science Institute
5
SpringerLink / Bücher
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The journal of product innovation management : an international publication of the Product Development & Management Association
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A - N
4
Harvard-Business-Manager : das Wissen der Besten
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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International journal of business innovation and research
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International journal of sport management and marketing : IJSMM
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ECONIS (ZBW)
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1
From data to action : how marketers can leverage AI
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
;
Tsao, …
- In:
Business horizons
63
(
2020
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
Saved in:
2
Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
53
(
2010
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
Saved in:
3
Using "biztainment" to gain competitive advantage
Newsom, Mi Kyong
;
Collier, David A.
;
Olsen, Eric O.
- In:
Business horizons
52
(
2009
)
2
,
pp. 167-176
Persistent link: https://www.econbiz.de/10003855810
Saved in:
4
Why pass on viral messages? : Because they connect emotionally
Dobele, Angela
;
Lindgreen, Adam
;
Beverland, Michael
; …
- In:
Business horizons
50
(
2007
)
4
,
pp. 291-304
Persistent link: https://www.econbiz.de/10003494728
Saved in:
5
Strategic forces affecting marketing strategy
Cravens, David W.
- In:
Business horizons
29
(
1986
)
5
,
pp. 77-86
Persistent link: https://www.econbiz.de/10003519771
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