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Search: person:"Pitt, Leyland F."
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Pitt, Leyland F.
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Berthon, Pierre R.
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International journal of wine business research : IJWBR
7
Psychology & marketing
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Journal of financial services marketing : JFSM
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
32
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21
Special issue: The magic of secrets
Pitt, Leyland F.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011392821
Saved in:
22
It's a secret : marketing value and the denial of availability
Hannah, David
;
Parent, Michael
;
Pitt, Leyland F.
; …
- In:
Business horizons
57
(
2014
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10010243469
Saved in:
23
Marketing meets Web 2.0, social media, and creative consumers : implications for international marketing strategy
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Plangger, Kirk
; …
- In:
Business horizons
55
(
2012
)
3
,
pp. 261-271
Persistent link: https://www.econbiz.de/10009548142
Saved in:
24
Every story tells a picture : lessons from cartoons on corporate governance
Wiid, Ria
;
Pitt, Leyland F.
;
Mills, Adam J.
- In:
Business horizons
55
(
2012
)
6
,
pp. 543-550
Persistent link: https://www.econbiz.de/10009673242
Saved in:
25
Just when you thought it was safe to go back into the Web : marketing meets Web 2.0, social media, and creative consumers
Pitt, Leyland F.
;
Berthon, Pierre R.
- In:
Business horizons
54
(
2011
)
3
,
pp. 181-183
Persistent link: https://www.econbiz.de/10009126418
Saved in:
26
Implementing global corporate citizenship : an integrated business framework
Crittenden, Victoria Lynn
;
Crittenden, William F.
; …
- In:
Business horizons
54
(
2011
)
5
,
pp. 447-455
Persistent link: https://www.econbiz.de/10009297118
Saved in:
27
Special issue: Social media
Pitt, Leyland F.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009126426
Saved in:
28
Event sponsorship and ambush marketing : lessons from the Beijing Olympics
Pitt, Leyland F.
;
Parent, Michael
;
Berthon, Pierre R.
; …
- In:
Business horizons
53
(
2010
)
3
,
pp. 281-290
Persistent link: https://www.econbiz.de/10003981029
Saved in:
29
Efficiency, effectiveness, emergence : the three stages of designing for consumers
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Business horizons
53
(
2010
)
4
,
pp. 419-425
Persistent link: https://www.econbiz.de/10003989590
Saved in:
30
How far can luxury brands travel? : avoiding the pitfalls of luxury brand extension
Reddy, Mergen
;
Terblanche, Nic
;
Pitt, Leyland F.
; …
- In:
Business horizons
52
(
2009
)
2
,
pp. 187-197
Persistent link: https://www.econbiz.de/10003855825
Saved in:
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