It's a secret : marketing value and the denial of availability
David Hannah; Michael Parent; Leyland Pitt; Pierre Berthon
| Year of publication: |
2014
|
|---|---|
| Authors: | Hannah, David ; Parent, Michael ; Pitt, Leyland F. ; Berthon, Pierre R. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 57.2014, 1, p. 49-59
|
| Subject: | Marketing | Secrecy | Marketing value | Marketing secrets | Denial of availability | Marktwert | Market value | Geheimhaltung | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010243469