Nomen est omen : formalizing customer labeling theory
Kirk Plangger; Jan H. Kietzmann; Leyland F. Pitt; Pierre Berthon; David Hannah
| Year of publication: |
2013
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|---|---|
| Authors: | Plangger, Kirk ; Kietzmann, Jan H. ; Pitt, Leyland F. ; Berthon, Pierre R. ; Hannah, David |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 3.2013, 4, p. 193-204
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| Subject: | Labeling theory | Customer labels | Customer relationship management | Expectations management | Customer service quality | Psychological contracts | Organizational communication | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Warenkennzeichnung | Product labelling | Kundenservice | Customer service | Kundenzufriedenheit | Customer satisfaction | Implizite Kontrakte | Implicit contracts | Dienstleistungsqualität | Service quality |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010233420