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~isPartOf:"Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016"
~isPartOf:"Global marketing strategies for the promotion of luxury goods"
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Luxury goods
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Brun, Alessandro
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Mosca, Fabrizio
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Capatina, Alexandru
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Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
Global marketing strategies for the promotion of luxury goods
Journal of business research : JBR
169
Journal of retailing and consumer services
85
The journal of brand management : an international journal
71
Journal of fashion marketing and management
55
International journal of hospitality management
46
The journal of product & brand management
42
International journal of retail & distribution management
29
Psychology & marketing
29
The Oxford handbook of luxury business
29
Journal of global fashion marketing : JGfM
27
Journal of international consumer marketing
25
SpringerLink / Bücher
24
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
23
Luxury marketing : a challenge for theory and practice
22
International marketing review
20
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
International journal of advertising : the review of marketing communications
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Asia Pacific journal of marketing and logistics
16
Journal of revenue and pricing management
15
Journal of travel and tourism marketing
15
New luxury management : creating and managing sustainable value across the organization
15
Springer eBook Collection
15
Transportation research / E : an international journal
14
Developing successful global strategies for marketing luxury brands
13
International journal of consumer studies
13
International journal of contemporary hospitality management
13
Marketing intelligence & planning
12
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
11
Global luxury : organizational change and emerging markets since the 1970s
11
International journal of wine business research : IJWBR
11
Journal of hospitality marketing & management
11
Strategic change
11
Sustainable Luxury : An International Perspective
11
The Cornell hospitality quarterly
11
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
10
Palgrave Advances in Luxury
10
Springer eBook Collection / Business and Management
10
Sustainable luxury : managing social and environmental performance in iconic brands
10
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A new research agenda for luxury supply chain management?
Brun, Alessandro
;
Caniato, Federico
;
Moretto, Antonella
- In:
Business models and ICT technologies for the fashion …
,
(pp. 3-15)
.
2017
Persistent link: https://www.econbiz.de/10011629819
Saved in:
2
Cross-cultural research for luxury fashion brands in the Chinese market : a review of long- versus short-term orientation in national culture dimensions
Lu, Ruichen
;
Wang, Yi
;
Kennon, Richard
- In:
Business models and ICT technologies for the fashion …
,
(pp. 25-32)
.
2017
Persistent link: https://www.econbiz.de/10011629825
Saved in:
3
See now buy now : a revolution for luxury supply chain management
Brun, Alessandro
;
Castelli, Cecilia
;
Karaosman, Hakan
- In:
Business models and ICT technologies for the fashion …
,
(pp. 33-46)
.
2017
Persistent link: https://www.econbiz.de/10011629827
Saved in:
4
A proposal for supply-chain improvements in a luxury company
Tinoco, Nathalia Tupinambá Karmaluk
;
Cassel, Ricardo …
- In:
Business models and ICT technologies for the fashion …
,
(pp. 225-235)
.
2017
Persistent link: https://www.econbiz.de/10011629861
Saved in:
5
Global consumer behaviour in luxury goods markets
Li, Yuping
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 1-28)
.
2016
Persistent link: https://www.econbiz.de/10011484619
Saved in:
6
Consumer behaviors and contemporary attitudes in luxury markets
Ferrer, Gemma García
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 29-45)
.
2016
Persistent link: https://www.econbiz.de/10011484622
Saved in:
7
Consumer behavior regarding luxury perfumes : key elements for marketing strategy design
Díaz-Bustamante, Mónica
;
Carcelén, Sonia
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 46-70)
.
2016
Persistent link: https://www.econbiz.de/10011484630
Saved in:
8
Analyzing countries for their luxury potentials : a macromarketing approach
Dirsehan, Taşkın
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 71-91)
.
2016
Persistent link: https://www.econbiz.de/10011484638
Saved in:
9
Managing integrated brand communication strategies in the online era : new marketing frontiers for luxury goods
Mosca, Fabrizio
;
Casalegno, Cecilia
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 93-108)
.
2016
Persistent link: https://www.econbiz.de/10011484645
Saved in:
10
Conceptualizing and measuring content marketing in luxury firms : an exploratory analysis
Rancati, Elisa
;
Gordini, Niccolo
;
Capatina, Alexandru
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 109-132)
.
2016
Persistent link: https://www.econbiz.de/10011484651
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