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~isPartOf:"Business of bollywood : the changing dimensions"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Management kreativitätsintensiver Prozesse : Theorien, Methoden, Software und deren Anwendung in der Fernsehindustrie"
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Filmproduktion
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Product Placement
7
Product placement
7
Business process management
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Business of bollywood : the changing dimensions
Journal of promotion management : JPM
Management kreativitätsintensiver Prozesse : Theorien, Methoden, Software und deren Anwendung in der Fernsehindustrie
Journal of cultural economics
52
The journal of media economics
31
Strategisches Management für Film- und Fernsehproduktionen : Herausforderungen, Optionen, Kompetenzen
27
Journal of travel and tourism marketing
19
NBER working paper series
17
Applied economics letters
16
Journal of business research : JBR
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Working paper / National Bureau of Economic Research, Inc.
16
International journal of arts management
15
NBER Working Paper
15
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of media business studies
12
Applied economics
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Information economics and policy : IEP
10
Marketing letters : a journal of research in marketing
10
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
10
SpringerLink / Bücher
10
Zur Ökonomie der Unterhaltungsproduktion
10
Journal of marketing
9
Journal of the Academy of Marketing Science
9
Psychology & marketing
9
Creative industries and developing countries : voice, choice and economic growth
8
Industry and innovation
8
Kom / Kommission der Europäischen Gemeinschaften
8
Trade information bulletin
8
Harvard business review : HBR
7
International Perspectives on Business Innovation and Disruption in the Creative Industries : Film, Video and Photography
7
Working paper series
7
Academy of Management journal : AMJ
6
Business history
6
Economic history working papers / LSE, Economic History Department
6
Economic research
6
Harvard-Business-Manager : das Wissen der Besten
6
Industrial and corporate change
6
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ECONIS (ZBW)
28
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1
Key factors in understanding trends in Hollywood product placements from 2005 to 2015
Seipel, Melissa
;
Freeman, Jason
;
Brubaker, Pamela
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 755-773
Persistent link: https://www.econbiz.de/10011979228
Saved in:
2
Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
Saved in:
3
Mission Possible : über die Einführung von Unternehmenssoftware in der Film- und TV-Branche
Knaf, Joachim
;
Hünemörder, Christian
- In:
Management kreativitätsintensiver Prozesse : Theorien, …
,
(pp. 87-98)
.
2012
Persistent link: https://www.econbiz.de/10009500214
Saved in:
4
An exploratory content analysis of product placement in top grossing films
Chan, Fanny Fong Yee
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 107-121
Persistent link: https://www.econbiz.de/10011522065
Saved in:
5
Product placement in top-grossing Hollywood movies : 2001-2012
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 835-852
Persistent link: https://www.econbiz.de/10011632069
Saved in:
6
"See me or not, I am there" : Chinese white-collar moviegoers’ interpretation of product placements in Chinese commercial movies
Chen, Huan
;
Lin, En-ying
;
Liu, Fang
;
Dai, Tingting
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 507-533
Persistent link: https://www.econbiz.de/10010233299
Saved in:
7
Talking about films : word-of-mouth behavior and the network of success determinants of motion pictures
Roschk, Holger
;
Große, Sebastian
- In:
Journal of promotion management : JPM
19
(
2013
)
3
,
pp. 299-316
Persistent link: https://www.econbiz.de/10009787531
Saved in:
8
Schreiben ohne Ende : Bedingungen, Methoden und Konsequenzen gemeinsamer Autorenschaft in arbeitsteiligen Kreativitätsprozessen
Grützke, Julius
- In:
Management kreativitätsintensiver Prozesse : Theorien, …
,
(pp. 195-203)
.
2012
Persistent link: https://www.econbiz.de/10009500189
Saved in:
9
Managementpraktiken für erfolgreiches Projektmanagement in kreativen Industrien : entwickelt am Beispiel der deutschen TV-Industrie
Bergener, Katrin
;
Voigt, Matthias
- In:
Management kreativitätsintensiver Prozesse : Theorien, …
,
(pp. 161-183)
.
2012
Persistent link: https://www.econbiz.de/10009500193
Saved in:
10
Ein Markt ist in Bewegung : Gedanken zur Ausbildung kreativer Producer in einer sich rasant verändernden Medienwelt
Beyer, Axel
- In:
Management kreativitätsintensiver Prozesse : Theorien, …
,
(pp. 153-159)
.
2012
Persistent link: https://www.econbiz.de/10009500201
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