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~isPartOf:"Business organizations and collaborative web : practices, strategies and patterns"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of service management"
~person:"Malthouse, Edward C."
~subject:"Relationship marketing"
~subject:"elaboration likelihood model"
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Relationship marketing
elaboration likelihood model
Beziehungsmarketing
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Malthouse, Edward C.
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3
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Business organizations and collaborative web : practices, strategies and patterns
Journal of marketing management : MM
Journal of service management
Customer engagement : contemporary issues and challenges
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing analytics : JMA
1
Journal of service research : JSR
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ECONIS (ZBW)
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The role of recommender systems in fostering consumers' long-term platform engagement
Maslowska, Ewa
;
Malthouse, Edward C.
;
Hollebeek, Linda D.
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 721-732
Persistent link: https://www.econbiz.de/10013325753
Saved in:
2
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
3
The customer engagement ecosystem
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
Saved in:
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