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~isPartOf:"Business process management journal"
~isPartOf:"Management information systems : mis quarterly"
~subject:"Communications technology"
~subject:"Digital platform"
~subject:"Internet marketing"
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Business process management journal
Management information systems : mis quarterly
International journal of internet marketing and advertising : IJIMA
6
SpringerLink / Bücher
6
Cases on strategic social media utilization in the nonprofit sector
4
International journal of advertising : the quarterly review of marketing communications
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Galileo Computing
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Global business review
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of electronic marketing and retailing : IJEMR
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Journal of global information management : an official publication of the Information Resources Management Association
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Kultur 2.0 : neue Web-Strategien für das Kulturmanagement im Zeitalter von Social Media
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Social Media im Personalmarketing : erfolgreich in Netzwerken kommunizieren
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Technological forecasting & social change : an international journal
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The new rules of social media series
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APSA 2012 Annual Meeting Paper
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ECONIS (ZBW)
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Expert blogs and consumer perceptions of competing brands
Luo, Xueming
;
Gu, Bin
;
Zhang, Jie Jennifer
;
Phang, Chee Wei
- In:
Management information systems : mis quarterly
41
(
2017
)
2
,
pp. 371-395
Persistent link: https://www.econbiz.de/10011689836
Saved in:
2
Extracting representative information on intra-organizational blogging platforms
Guo, Xunhua
;
Wei, Qiang
;
Chen, Guoqing
;
Zhang, Jin
; …
- In:
Management information systems : mis quarterly
41
(
2017
)
4
,
pp. 1105-1127
Persistent link: https://www.econbiz.de/10011777381
Saved in:
3
Integrating ERP and enterprise social software
Greasley, Andrew
;
Wang, Yucan
- In:
Business process management journal
23
(
2017
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10011648821
Saved in:
4
Social media, traditional media, and music sales
Dewan, Sanjeev
;
Ramaprasad, Jui
- In:
Management information systems : mis quarterly
38
(
2014
)
1
,
pp. 101-121
Persistent link: https://www.econbiz.de/10010258268
Saved in:
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