Expert blogs and consumer perceptions of competing brands
Year of publication: |
June 2017
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Authors: | Luo, Xueming ; Gu, Bin ; Zhang, Jie Jennifer ; Phang, Chee Wei |
Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 41.2017, 2, p. 371-395
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Subject: | Expert blog | consumer brand perception | social media | vector auto-regression | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Web 2.0-Technologien | Web 2.0 technologies | Markenführung | Brand management | Wahrnehmung | Perception | Online-Marketing | Internet marketing | Markenimage | Brand image |
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