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~isPartOf:"Business relationship management and marketing"
~isPartOf:"Europäische Hochschulschriften / 5"
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Search: subject_exact:"B2B marketing"
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B-to-B-Marketing
21
Business-to-business marketing
21
Theorie
12
Theory
12
Deutschland
8
Germany
8
Beschaffung
3
Beziehungsmanagement
3
Beziehungsmarketing
3
Inter-firm cooperation
3
Investitionsgütermarketing
3
Market research
3
Marktforschung
3
Procurement
3
Relationship marketing
3
Unternehmenskooperation
3
Advertising effects
2
Automated manufacturing
2
Automatisierte Produktion
2
Beschaffungspolitik
2
Betriebliches Informationssystem
2
Bundling strategy
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Business intelligence system
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Business-to-Business-Marketing
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Capital goods industry
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Corporate planning
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Cost accounting
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Direct marketing
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Direktmarketing
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Electronic Commerce
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Estimation
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Event marketing
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Event-Marketing
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Investitionsgüterindustrie
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Leistungsbündel
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German
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Kleinaltenkamp, Michael
5
Geiger, Ingmar
3
Kufferath-Kaßner, Stephan A.
2
Kämpf, Gerhard
2
Lasogga, Frank
2
Plinke, Wulff
2
Rohde, Harald H.
2
Rudolph, Michael
2
Söllner, Albrecht
2
Zinnbauer, Markus
2
Jacob, Frank
1
Jehle, Robert
1
Nitzsche, Florian
1
Schauenburg, Jochen
1
Tirpitz, Alexander
1
Zhu, Miaomiao
1
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Business relationship management and marketing
Europäische Hochschulschriften / 5
Industrial marketing management : the international journal for industrial and high-tech firms
602
The journal of business & industrial marketing
235
Journal of business-to-business marketing
126
Journal of business research : JBR
96
SpringerLink / Bücher
88
Handbook of business-to-business marketing
35
Springer eBook Collection
34
Journal of marketing
32
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
25
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
essentials
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
Journal of customer behaviour
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
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ECONIS (ZBW)
22
USB Cologne (EcoSocSci)
1
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1
Internal implementation of business relationship management
Geiger, Ingmar
;
Kleinaltenkamp, Michael
-
2015
Persistent link: https://www.econbiz.de/10010423222
Saved in:
2
Instruments of business relationship management
Geiger, Ingmar
;
Kleinaltenkamp, Michael
-
2015
Persistent link: https://www.econbiz.de/10010423223
Saved in:
3
Business relationship management and marketing in a European-Chinese context
Tirpitz, Alexander
;
Zhu, Miaomiao
-
2015
Persistent link: https://www.econbiz.de/10010423224
Saved in:
4
Strategies of business relationship management
Geiger, Ingmar
-
2015
Persistent link: https://www.econbiz.de/10010423225
Saved in:
5
Customer value and customer selection
Kleinaltenkamp, Michael
-
2015
Persistent link: https://www.econbiz.de/10010423226
Saved in:
6
Repeat purchasing in business relationships
Jacob, Frank
-
2015
Persistent link: https://www.econbiz.de/10010423227
Saved in:
7
Theoretical perspectives of business relationships : explanation and configuration
Kleinaltenkamp, Michael
;
Plinke, Wulff
;
Söllner, Albrecht
-
2015
Persistent link: https://www.econbiz.de/10010423228
Saved in:
8
Phenomenon and challenge to management
Kleinaltenkamp, Michael
;
Plinke, Wulff
;
Söllner, Albrecht
-
2015
Persistent link: https://www.econbiz.de/10010423229
Saved in:
9
Modell eines lebenszyklusorientierten PPP-Angebotsprozesses : Instrumente zur Unterstützung und Umsetzung einer lebenszyklusorientierten Planung (Facility Management Integration) i...
Nitzsche, Florian
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003831360
Saved in:
10
Aufbau und Absicherung von Vertrauenspotentialen durch Kommunikationspolitik : Instrumente, deren Anwendung und Relevanz im Marketing klein- und mittelständischer Investitionsgüter...
Jehle, Robert
-
2001
Persistent link: https://www.econbiz.de/10001601542
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