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Business strategy and the environment
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
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What motivates the purchasing of green apparel products? : a systematic review and future research agenda
Khan, Sher Jahan
;
Badghish, Saeed
;
Kaur, Puneet
; …
- In:
Business strategy and the environment
32
(
2023
)
7
,
pp. 4183-4201
Persistent link: https://www.econbiz.de/10014441583
Saved in:
2
Luxury experience and consumer behavior : a
literature
review
Gupta, Damini Goyal
;
Shin, Hyunju
;
Jain, Varsha
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 199-213
Persistent link: https://www.econbiz.de/10014253348
Saved in:
3
Product attributes and benefits : integrated framework and research agenda
Kalro, Hitesh
;
Joshipura, Mayank
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 409-426
Persistent link: https://www.econbiz.de/10014313028
Saved in:
4
Charting the intellectual structure of customer experience research
Kumar, Prashant
;
Hollebeek, Linda D.
;
Kar, Arpan Kumar
; …
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 31-47
Persistent link: https://www.econbiz.de/10013532105
Saved in:
5
Experiential value : a review and future research directions
Varshneya, Geetika
;
Das, Gopal
;
Khare, Arpita
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 339-357
Persistent link: https://www.econbiz.de/10011706981
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