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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
Springer Gabler Research
Industrial marketing management : the international journal for industrial and high-tech firms
601
The journal of business & industrial marketing
235
Journal of business-to-business marketing
126
Journal of business research : JBR
96
SpringerLink / Bücher
75
Handbook of business-to-business marketing
35
Journal of marketing
32
Springer eBook Collection
30
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
23
Europäische Hochschulschriften / 5
21
Gabler Edition Wissenschaft
21
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
16
Springer eBook Collection / Business and Economics
16
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
European journal of marketing : EJM
14
VDI-Berichte
14
Journal of customer behaviour
13
Business-to-Business-Marketing
12
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
essentials
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
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ECONIS (ZBW)
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Onlinemarkenkommunikation und Markenloyalität im B2B-Segment
Wille-Baumkauff, Benjamin
-
2015
Persistent link: https://www.econbiz.de/10011291011
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2
Recovery management in business-to-business markets : conceptual dimensions, relational consequences and financial contributions
Döscher, Kristian
-
2014
Persistent link: https://www.econbiz.de/10010351559
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3
Does multi-stage marketing pay? : creating competitive advantages through multi-stage marketing
Schönhoff, Alejandro-Marcel
-
2014
Persistent link: https://www.econbiz.de/10010351915
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4
Ausgewählte Problemfelder der Marktorientierung : der Einfluss von Dienstleistungen und Topmanagern auf die Innovativität von Unternehmen
Dreher, Sebastian
-
2014
Persistent link: https://www.econbiz.de/10010245403
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5
Vertrieb im Industriegütergeschäft aus Anbietersicht : Untersuchung erfolgskritischer Faktoren nach Geschäftstypen
Weibel, Michael
-
2014
Persistent link: https://www.econbiz.de/10010255091
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6
Corporate Social Responsibility : eine Analyse aus Anbieter- und Kundenperspektive in Business-to-Business-Märkten
Stierl, Marcel
-
2013
Persistent link: https://www.econbiz.de/10009768123
Saved in:
7
Open Innovation in der B-to-B-Kommunikation
Bartl, Michael
;
Jonas, Julia
- In:
Business-to-Business-Kommunikation : neue Entwicklungen …
,
(pp. 381-394)
.
2012
Persistent link: https://www.econbiz.de/10009665582
Saved in:
8
Kommunikationsaspekte hybrider Wertschöpfung auf B-to-B-Märkten am Beispiel des Performance Contracting
Kesting, Tobias
- In:
Business-to-Business-Kommunikation : neue Entwicklungen …
,
(pp. 363-380)
.
2012
Persistent link: https://www.econbiz.de/10009665584
Saved in:
9
Viral Marketing in der B-to-B-Kommunikation
Kliewe, Thorsten
;
Leonardi, Jean-Manuel Deoyeh
- In:
Business-to-Business-Kommunikation : neue Entwicklungen …
,
(pp. 347-362)
.
2012
Persistent link: https://www.econbiz.de/10009665586
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10
Die Relevanz emotionaler Aspekte in der B-to-B-Kommunikation am Beispiel einer Konferenz
Sohn, Stefanie
;
Kesting, Tobias
;
Paslick, Anne
- In:
Business-to-Business-Kommunikation : neue Entwicklungen …
,
(pp. 323-345)
.
2012
Persistent link: https://www.econbiz.de/10009665589
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