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~isPartOf:"Business-to-Business-Marketing"
~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Strategies for international industrial marketing : the management of customer relationships in European industrial markets"
~person:"Honeycutt, Earl D."
~person:"Zhao, Liming"
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Honeycutt, Earl D.
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Business-to-Business-Marketing
Journal of business-to-business marketing
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
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1
Referral effect in B2B competitive marketing : the ceiling effect of referrals
Zhao, Liming
;
Ke, Chen
- In:
Journal of business-to-business marketing
30
(
2023
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10014290388
Saved in:
2
Referrals are a double-edged sword : a relative theory of referral effects
Zhao, Liming
;
Bai, Xuejiao
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 221-238
Persistent link: https://www.econbiz.de/10013359022
Saved in:
3
Preliminary investigation of entertainment strategies involving alcohol : implications for professional sales education and training in business markets
Rodriguez, Michael
;
Honeycutt, Earl D.
;
Ragland, Charles
- In:
Journal of business-to-business marketing
22
(
2015
)
4
,
pp. 257-268
Persistent link: https://www.econbiz.de/10011432738
Saved in:
4
Customer relationship management (CRM)'s impact on B to B sales professionals' collaboration and sales performance
Rodriguez, Michael
;
Honeycutt, Earl D.
- In:
Journal of business-to-business marketing
18
(
2011
)
4
,
pp. 335-356
Persistent link: https://www.econbiz.de/10009412780
Saved in:
5
Response to : "The Journal of Business-to-Business Marketing comes of age"
Honeycutt, Earl D.
;
Thelen, Shawn T.
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 198-203
Persistent link: https://www.econbiz.de/10003814686
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