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~isPartOf:"Business-to-business brand management : theory, research and executive case study exercises"
~isPartOf:"China-focused cases : selected winners of the CEIBS global case contest"
~subject:"India"
~subject:"Markenartikel"
~subject:"Retail trade"
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Business-to-business brand management : theory, research and executive case study exercises
China-focused cases : selected winners of the CEIBS global case contest
Case studies on MNCs in India
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Jinhuobao : a B2B e-commerce platform for FMCG in the new retail era
Zhang, Hua
;
Qian, Wenying
;
Li, Shuyang
- In:
China-focused cases : selected winners of the CEIBS …
,
(pp. 23-40)
.
2019
Persistent link: https://www.econbiz.de/10012003997
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Manufacturer brand benefits : mixed methods scaling
Glynn, Mark S.
- In:
Business-to-business brand management : theory, …
,
(pp. 33-114)
.
2009
Persistent link: https://www.econbiz.de/10008661022
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