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~isPartOf:"CESifo Working Paper"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Marketing management"
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Search: subject:"Value"
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Marketing management
Value creation
166
Betriebliche Wertschöpfung
164
Lieferantenmanagement
100
Supplier relationship management
100
Beziehungsmarketing
90
Relationship marketing
90
Customer value
89
Kundenwert
89
B-to-B-Marketing
85
Business-to-business marketing
85
Customer integration
53
Kundenintegration
53
Stakeholder
46
Business network
45
Unternehmensnetzwerk
45
Value co-creation
43
Innovation
32
Marketingmanagement
30
Consumer behaviour
27
Konsumentenverhalten
27
Innovation management
25
Innovationsmanagement
25
Service-Dominant Logic
25
Service-dominant logic
25
Inter-firm cooperation
23
Theorie
23
Unternehmenskooperation
23
Value
22
Brand management
21
Markenführung
21
Corporate Social Responsibility
19
Corporate social responsibility
19
global value chains
19
Business model
18
Geschäftsmodell
18
Value analysis
18
Wertanalyse
18
Firm performance
16
Selling
16
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19
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30
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30
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30
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English
30
Author
All
Eggert, Andreas
4
Ulaga, Wolfgang
4
Haas, Alexander
3
Terho, Harri
3
Di Benedetto, C. Anthony
2
Lindgreen, Adam
2
Matthyssens, Paul
2
O'Cass, Aron
2
Ahmadi, Hormoz
1
Akter, Shahriar
1
Anh Dung Vu
1
Arnett, Dennis B.
1
Berghman, Liselore
1
Bischoff, Pirmin
1
Böhm, Eva
1
Chang, Yu
1
Chatterjee, Sharmila C.
1
Chung, Chiayin
1
Clark, Moira
1
Cova, Bernard
1
Du, Mingfei
1
Elgeti, Laura
1
Ewing, Michael
1
Geersbro, Jens
1
Getnet, Hailu
1
Halinen, Aino
1
Hogreve, Jens
1
Hossain, Md Afnan
1
Jiang, Yanxin
1
Kleinaltenkamp, Michael
1
Knox, Simon
1
Kolk, Michael
1
Lambkin, Mary
1
Lee, Ju-Yeon
1
Leoni, Luna
1
Leonidou, Erasmia
1
Li, Shuyang
1
López-Tenorio, Pablo J.
1
Malek, Stacey L.
1
Matanda, Margaret Jekanyika
1
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CESifo Working Paper
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
24
Journal of strategic marketing
15
Journal of the Academy of Marketing Science
15
Journal of retailing and consumer services
13
European journal of marketing : EJM
11
Journal of marketing management : MM
10
Business horizons
9
The journal of business & industrial marketing
8
Journal of business ethics : JOBE
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing communications
7
SpringerLink / Bücher
7
Gabler Edition Wissenschaft
5
Harvard-Business-Manager : das Wissen der Besten
5
International journal of electronic customer relationship management : IJECRM
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing
5
Journal of marketing research : JMR
5
Journal of service management
5
Management decision : MD
5
Springer eBook Collection
5
The journal of product & brand management
5
AMS review : official publication of the Academy of Marketing Science
4
Central European business review : CEBR
4
European research studies
4
Harvard business review : HBR
4
International journal of business excellence
4
International journal of hospitality management
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Technological forecasting & social change : an international journal
4
The journal of brand management : an international journal
4
European management journal
3
Handbook of research on customer equity in marketing
3
International marketing review
3
Journal for global business advancement : JGBA
3
Journal of innovation & knowledge : JIK
3
Journal of nonprofit & public sector marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
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ECONIS (ZBW)
30
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1
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10
of
30
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date (oldest first)
1
How salespeople adapt communication of customer
value
propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
2
From customer
value
co-creation behaviour to customer perceived
value
Thi Bich Hanh Tran
;
Anh Dung Vu
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 993-1026
Persistent link: https://www.econbiz.de/10012607867
Saved in:
3
Value
co-creation in industrial AI : the interactive role of B2B supplier, customer and technology provider
Li, Shuyang
;
Peng, Guochao
;
Xing, Fei
;
Zhang, Jun
; …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 105-114
Persistent link: https://www.econbiz.de/10013206360
Saved in:
4
Applying multi-stage marketing in industrial markets : exploratory insights on its successful implementation, management and adaptation in dynamic markets
Wengler, Stefan
;
Kolk, Michael
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 205-222
Persistent link: https://www.econbiz.de/10014227553
Saved in:
5
Blurring B2C and B2B boundaries : corporate brand
value
co-creation in B2B2C markets
Mingione, Michela
;
Leoni, Luna
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 72-99
Persistent link: https://www.econbiz.de/10012178686
Saved in:
6
IMP thinking and IMM : co-creating
value
for business marketing
Möller, K. E. Kristian
;
Halinen, Aino
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 18-31
Persistent link: https://www.econbiz.de/10011822279
Saved in:
7
Enhancing firm performance : the role of brand orientation in business-to-business marketing
Chang, Yu
;
Wang, Xinchun
;
Arnett, Dennis B.
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 17-25
Persistent link: https://www.econbiz.de/10011887278
Saved in:
8
Selling
value
in business markets : individual and organizational factors for turning the idea into action
Terho, Harri
;
Eggert, Andreas
;
Ulaga, Wolfgang
;
Haas, …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
Saved in:
9
The effects of purchasing proactivity on
value
creation and supply risk reduction in sourcing projects : implications for marketers' capabilities
Poucke, Eline van
;
Matthyssens, Paul
;
Weele, Arjan J. van
; …
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 104-114
Persistent link: https://www.econbiz.de/10012146613
Saved in:
10
Citation classics from Industrial marketing management : celebrating forty-seven years of publications on business-to-business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 1-6
Persistent link: https://www.econbiz.de/10011904649
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