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~isPartOf:"CESifo Working Paper"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Marketing management"
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Search: subject:"Value"
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Marketing management
Value creation
203
Betriebliche Wertschöpfung
201
Lieferantenmanagement
138
Supplier relationship management
138
B-to-B-Marketing
120
Business-to-business marketing
120
Beziehungsmarketing
117
Relationship marketing
117
Customer value
112
Kundenwert
111
Customer integration
66
Kundenintegration
66
Value co-creation
58
Business network
54
Unternehmensnetzwerk
54
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51
Innovation
47
Innovation management
35
Innovationsmanagement
35
Marketingmanagement
34
Value
30
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29
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29
Consumer behaviour
27
Konsumentenverhalten
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Service-Dominant Logic
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Service-dominant logic
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Theorie
24
Corporate Social Responsibility
22
Corporate social responsibility
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Lieferkette
22
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22
Brand management
20
Business model
20
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Markenführung
20
Value analysis
20
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19
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Eggert, Andreas
4
Ulaga, Wolfgang
4
Haas, Alexander
3
Terho, Harri
3
Di Benedetto, C. Anthony
2
Lindgreen, Adam
2
Matthyssens, Paul
2
O'Cass, Aron
2
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1
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1
Ahmadi, Hormoz
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Chang, Yu
1
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1
Chung, Chiayin
1
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1
Du, Mingfei
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Ishak Ismail
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CESifo Working Paper
Industrial marketing management : the international journal for industrial and high-tech firms
The journal of business & industrial marketing
Journal of business research : JBR
24
Journal of strategic marketing
15
Journal of the Academy of Marketing Science
15
Journal of retailing and consumer services
13
European journal of marketing : EJM
11
Journal of marketing management : MM
10
Business horizons
9
Journal of business ethics : JOBE
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing communications
7
SpringerLink / Bücher
7
Gabler Edition Wissenschaft
5
Harvard-Business-Manager : das Wissen der Besten
5
International journal of electronic customer relationship management : IJECRM
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing
5
Journal of marketing research : JMR
5
Journal of service management
5
Management decision : MD
5
Springer eBook Collection
5
The journal of product & brand management
5
AMS review : official publication of the Academy of Marketing Science
4
Central European business review : CEBR
4
European research studies
4
Harvard business review : HBR
4
International journal of business excellence
4
International journal of hospitality management
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Technological forecasting & social change : an international journal
4
The journal of brand management : an international journal
4
European management journal
3
Handbook of research on customer equity in marketing
3
International marketing review
3
Journal for global business advancement : JGBA
3
Journal of innovation & knowledge : JIK
3
Journal of nonprofit & public sector marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
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ECONIS (ZBW)
34
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1
Supporting
value
co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
2
How salespeople adapt communication of customer
value
propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
3
Value
co-creation in industrial AI : the interactive role of B2B supplier, customer and technology provider
Li, Shuyang
;
Peng, Guochao
;
Xing, Fei
;
Zhang, Jun
; …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 105-114
Persistent link: https://www.econbiz.de/10013206360
Saved in:
4
Applying multi-stage marketing in industrial markets : exploratory insights on its successful implementation, management and adaptation in dynamic markets
Wengler, Stefan
;
Kolk, Michael
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 205-222
Persistent link: https://www.econbiz.de/10014227553
Saved in:
5
IMP thinking and IMM : co-creating
value
for business marketing
Möller, K. E. Kristian
;
Halinen, Aino
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 18-31
Persistent link: https://www.econbiz.de/10011822279
Saved in:
6
Enhancing firm performance : the role of brand orientation in business-to-business marketing
Chang, Yu
;
Wang, Xinchun
;
Arnett, Dennis B.
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 17-25
Persistent link: https://www.econbiz.de/10011887278
Saved in:
7
Value
co-creation, dynamic capabilities and customer retention in industrial markets
Preikschas, Michael W.
;
Cabanelas, Pablo
;
Rüdiger, Klaus
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 409-420
Persistent link: https://www.econbiz.de/10011662274
Saved in:
8
Selling
value
in business markets : individual and organizational factors for turning the idea into action
Terho, Harri
;
Eggert, Andreas
;
Ulaga, Wolfgang
;
Haas, …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
Saved in:
9
Strategic account management as a
value
co-creation selling model in the pharmaceutical industry
Pilon, Francois
;
Hadjielias, Elias
- In:
The journal of business & industrial marketing
32
(
2017
)
2
,
pp. 310-325
Persistent link: https://www.econbiz.de/10011629581
Saved in:
10
The effects of purchasing proactivity on
value
creation and supply risk reduction in sourcing projects : implications for marketers' capabilities
Poucke, Eline van
;
Matthyssens, Paul
;
Weele, Arjan J. van
; …
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 104-114
Persistent link: https://www.econbiz.de/10012146613
Saved in:
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