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~isPartOf:"CESifo working papers"
~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Handbook of pricing research in marketing"
~subject:"Preismanagement"
~type_genre:"Book section"
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Preismanagement
Pricing strategy
22
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CESifo working papers
Discussion paper / Centre for Economic Policy Research
Handbook of pricing research in marketing
The Oxford handbook of pricing management
51
Innovation in pricing : contemporary theories and best practices
43
Pricing-Excellence für Technologieunternehmen : nachhaltig mehr Ertrag
18
Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
15
Pricing decisions in the euro area : how firms set prices and why
15
The ROI of pricing : measuring the impact and making the business case
14
Pricing tactics, strategies, and outcomes ; Vol. 2
8
Pricing-Forschung in Deutschland
8
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
7
Harvard business review on pricing
7
Ihr Weg zur Pricing Excellence
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
6
Marketing-mix strategies - distribution strategy and pricing strategy
6
Network economics for Next Generation Networks : 6th International Workshop on Internet Charging and QoS Technologies, ICQT 2009, Aachen, Germany, May 11-15, 2009 ; proceedings
6
Pricing perspectives : marketing and management implications of new theories and applications
6
Visionary pricing : reflections and advances in honor of Dan Nimer
6
Annals of operations research ; 226
5
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
5
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
5
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
5
Internet and network economics : first international workshop, WINE 2005, Hong Kong, China, December 15-17, 2005 ; proceedings
5
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
5
Pricing behaviour and non-price characteristics in the airline industry
5
Progress toward liberalization of the postal and delivery sector
5
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
5
Channel strategies and marketing mix in a connected world
4
Diffusion of new regulatory approaches in the postal sector : papers presented at the 4. Königswinter Seminar, Königswinter, 23 - 25 October 1996
4
Erfolgsstrategien für die Mitte - Perspektiven aus Marktforschung, Praxis und Wissenschaft : Dokumentation des Führungsgesprächs vom 7. November 2008
4
Handbook of worldwide postal reform
4
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
4
IT-Outsourcing in der Praxis : Strategien, Projektmanagement, Wirtschaftlichkeit
4
Innovative supply chain optimization models with multiple uncertainty factors
4
International marketing ; Vol. 2
4
LISS 2012 ; Vol. 1
4
Multi-modal competition and the future of mail
4
Pricing tactics, strategies, and outcomes ; Vol. 1
4
Progress in the competitive agenda in the postal and delivery sector
4
The role of the postal and delivery service in a digital age
4
5th Workshop on the Economics of Information and Network Industries : August 30 - 31, 2002
3
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1
Pricing objectives and strategies : a cross-country survey
Rao, Vithala R.
;
Kartono, Benjamin
- In:
Handbook of pricing research in marketing
,
(pp. 9-36)
.
2009
Persistent link: https://www.econbiz.de/10003819627
Saved in:
2
Willingness to pay : measurement and managerial implications
Jedidi, Kamel
;
Jagpal, Sharan
- In:
Handbook of pricing research in marketing
,
(pp. 37-60)
.
2009
Persistent link: https://www.econbiz.de/10003819663
Saved in:
3
Measurement of own- and cross-price effects
Liu, Qing
;
Otter, Thomas
;
Allenby, Greg M.
- In:
Handbook of pricing research in marketing
,
(pp. 61-75)
.
2009
Persistent link: https://www.econbiz.de/10003819666
Saved in:
4
Behavioral pricing
Krishna, Aradhna
- In:
Handbook of pricing research in marketing
,
(pp. 76-90)
.
2009
Persistent link: https://www.econbiz.de/10003819667
Saved in:
5
Consumer search and pricing
Ratchford, Brian Thomas
- In:
Handbook of pricing research in marketing
,
(pp. 91-107)
.
2009
Persistent link: https://www.econbiz.de/10003819669
Saved in:
6
Structural models of pricing
Chan, Tat
;
Kadiyali, Vrinda
;
Xiao, Ping
- In:
Handbook of pricing research in marketing
,
(pp. 108-131)
.
2009
Persistent link: https://www.econbiz.de/10003819672
Saved in:
7
Heuristics in numerical cognition : implications for pricing
Thomas, Manoj
;
Morwitz, Vicki
- In:
Handbook of pricing research in marketing
,
(pp. 132-149)
.
2009
Persistent link: https://www.econbiz.de/10003819675
Saved in:
8
Price cues and customer price knowledge
Anderson, Eric T.
;
Simester, Duncan
- In:
Handbook of pricing research in marketing
,
(pp. 150-166)
.
2009
Persistent link: https://www.econbiz.de/10003819677
Saved in:
9
Strategic pricing of new products and services
Chatterjee, Rabikar
- In:
Handbook of pricing research in marketing
,
(pp. 169-215)
.
2009
Persistent link: https://www.econbiz.de/10003819727
Saved in:
10
Product line pricing
Chen, Yuxin
- In:
Handbook of pricing research in marketing
,
(pp. 216-231)
.
2009
Persistent link: https://www.econbiz.de/10003819730
Saved in:
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