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Persuasive social approval cues in print advertising : exploring visual and textual strategies and consumer self-monitoring
Myers, Jun Rong
;
Sar, Sela
- In:
Journal of marketing communications
19
(
2013
)
3
,
pp. 168-181
Persistent link: https://www.econbiz.de/10009774224
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Influences of culture and market convergence on the international advertising strategies of multinational corporations in North America, Europe and Asia
Jiang, Jing
;
Wei, Ran
- In:
International marketing review
29
(
2012
)
6
,
pp. 597-622
Persistent link: https://www.econbiz.de/10009678950
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