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~isPartOf:"Cahiers de recherches économiques"
~isPartOf:"Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology"
~subject:"Entscheidungstheorie"
~subject:"Werbewirkung"
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Search: subject_exact:"Neue Erwartungstheorie"
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Entscheidungstheorie
Werbewirkung
Prospect Theory
24
Prospect theory
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17
Decision
7
Entscheidung
7
Decision under risk
6
Entscheidung unter Risiko
6
Consumer behaviour
5
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Bruhin, Adrian
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Li, Meng
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Mathur, Pragya
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Polman, Evan
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Santos-Pinto, Luís
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Cahiers de recherches économiques
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
Journal of economic psychology : research in economic psychology and behavioral economics
7
Journal of business research : JBR
6
Theory and decision : an international journal for multidisciplinary advances in decision science
6
Health marketing quarterly
5
Journal of behavioral decision making
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Journal of advertising : official publication of the American Academy of Advertising
4
Decision analysis : a journal of the Institute for Operations Research and the Management Sciences, INFORMS
3
Group decision and negotiation
3
Journal of promotion management : innovations in planning and applied research
3
Journal of social marketing : JSOCM
3
Journal of the Operational Research Society
3
Psychology & marketing
3
Tourism management : research, policies, practice
3
Working paper / Institute for Empirical Research in Economics, University of Zürich
3
Cege discussion paper
2
Discussion paper
2
Discussion paper / Centre for Economic Policy Research
2
Discussion paper / Tinbergen Institute
2
Economics letters
2
European journal of marketing : EJM
2
Fuzzy optimization and decision making : a journal of modeling and computation under uncertainty
2
Games and economic behavior
2
International journal of hospitality management
2
International review on public and non-profit marketing
2
Journal of economic theory
2
Journal of marketing communications
2
Journal of marketing research : JMR
2
Journal of risk and uncertainty : JRU
2
Marketing : ZFP ; journal of research and management
2
Research paper series / Swiss Finance Institute
2
SpringerLink / Bücher
2
The American economic review
2
The journal of applied business research
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
A research agenda for Austrian economics
1
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
1
Advances in business marketing and purchasing
1
American economic journal : a journal of the American Economic Association
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ECONIS (ZBW)
6
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1
Risk and rationality: the relative importance of probability weighting and choice set dependence
Bruhin, Adrian
;
Manai, Maha
;
Santos-Pinto, Luís
-
2019
Persistent link: https://www.econbiz.de/10012133873
Saved in:
2
To change or not to change : a matter of decision maker’s role
Lu, Jingyi
;
Xie, Xiaofei
- In:
Organizational behavior and human decision processes : …
124
(
2014
)
1
,
pp. 47-55
Persistent link: https://www.econbiz.de/10010336980
Saved in:
3
When not to accentuate the positive: Re-examining valence effects in attribute framing
Freling, Traci H.
;
Vincent, Leslie H.
;
Henard, David H.
- In:
Organizational behavior and human decision processes : …
124
(
2014
)
2
,
pp. 95-109
Persistent link: https://www.econbiz.de/10010402089
Saved in:
4
A big fish or a small pond? : framing effects in percentages
Li, Meng
;
Chapman, Gretchen B.
- In:
Organizational behavior and human decision processes : …
122
(
2013
)
2
,
pp. 190-199
Persistent link: https://www.econbiz.de/10010227141
Saved in:
5
The influence of implicit theories and message frame on the persuasiveness of disease prevention and detection advocacies
Mathur, Pragya
;
Jain, Shailendra Pratap
;
Hsieh, Meng-hua
; …
- In:
Organizational behavior and human decision processes : …
122
(
2013
)
2
,
pp. 141-151
Persistent link: https://www.econbiz.de/10010227152
Saved in:
6
Self-other decision making and loss aversion
Polman, Evan
- In:
Organizational behavior and human decision processes : …
119
(
2012
)
2
,
pp. 141-150
Persistent link: https://www.econbiz.de/10009655538
Saved in:
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