The influence of implicit theories and message frame on the persuasiveness of disease prevention and detection advocacies
Pragya Mathur; Shailendra Pratap Jain; Meng-Hua Hsieh; Charles D. Lindsey; Durairaj Maheswaran
| Year of publication: |
2013
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|---|---|
| Authors: | Mathur, Pragya ; Jain, Shailendra Pratap ; Hsieh, Meng-hua ; Lindsey, Charles ; Maheswaran, Durairaj |
| Published in: |
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology. - Amsterdam [u.a.] : Elsevier, ISSN 0749-5978, ZDB-ID 629198-3. - Vol. 122.2013, 2, p. 141-151
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| Subject: | Message framing | Implicit theories | Prevention advocacy | Detection advocacy | Healthcare appeals | Gesundheitsvorsorge | Preventive care | Werbewirkung | Advertising effects | Prospect Theory | Prospect theory | Werbung | Advertising |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010227152