The Influence of Consumers' Lay Theories on Approach-Avoidance Motivation
| Year of publication: |
2009
|
|---|---|
| Authors: | Jain, Shailendra Pratap ; Mathur, Pragya ; Maheswaran, Durairaj |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 46.2009, 1, p. 56-65
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